Flash Before Your Eyes

June 2007

Billboards were placed close enough from each other, so that when a car was traveling past them at 100km/h, the effect would result in a flash of images, with the final billboards spaced further apart to reveal the road safety message.

Client: Rodney District Council
Advertising Agency: Saatchi & Saatchi, New Zealand
Executive Creative Director: Mike O'Sullivan
Art Director: John Koay
Copywriter: John Koay, Veronica Copestake

Comments (21)

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soulbearer's picture
Activity Score 213


Beatboxer's picture
Activity Score 1517

Yeeeaaahhhh, very nice idea indeed...

Just don't know if it works. It's made for you to see it when you're driving at 100km/h... Right! So you'll have to read the message while driving. The message is in 2 billboards, and if you see the images and don't see that, PUFF!

Ahhh, and last but not least, this campaign may even CAUSE some accidents, either you slow down or not. Don't distract drivers, ladies and gentleman... :)

Minimum's picture
Activity Score 1430

My god, exactly the same image as this. just a diffrent message. But the iamgery is exactly the same
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

PSimon's picture
Activity Score 4

Even though it shares similarities with the Chev ad, this is a way better execution.

This simple yet truthful idea is a cool way to use traditional billboards! I'm sure if I was the driver wanted to look at them, I would've had to slow down, which means the ad had worked. Nice work!

Babi's picture
Activity Score 152
Yr's picture
Activity Score 168

Chevrolet did it yesterday haha (:

That is no moon's picture
That is no moon
Activity Score 18

A message about responsible driving, where I drive with 100 km/h looking the wrong way. Come on. Get a grib. That is fucking stupid matter the level of the idea!!!

puppiepoppy's picture
Activity Score 1634

Yup, I guess it's the intention of the ad agency to create more brain splatters so that they can leverage on the extra media publicity! hahahaa.

The more bodybags, the more effective the advertisement.

itch's picture
Activity Score 806

same idea from chevrolet's ads which were being posted ytd!

* it's not how good you are. it's how good you want it to be *

tadkamaarke's picture
Activity Score 93

i like the msg of a life flash..also could aid memory when ur goin to die looking at it

puppiepoppy's picture
Activity Score 1634

Dead man tells no tale.

Chris's picture
Activity Score 1935

not bad, not bad.

Ag's picture
Activity Score 305

The only thing that makes a litle noise to me, is that those aren`t flashes of my life. But I like it. More than de Chev ad.

jcwh's picture
Activity Score 13

Nice ad! Some people obviosuly can't tell the difference between 2 ideas. This is about death if you don't slow down, the other is about a car brandbeing with you in your life. I know I'd slow down to see this ad, it works! Pat ya selfs on the back!

Rog's picture
Activity Score 6080

Ivan. Are you stirring up the pot a bit, posting them close together?
Great idea. But, does it really need to be explained with the 2nd last sign?

>>>> That's not an ad. THIS is an ad.

undertoys's picture
Activity Score 50

Soon as I saw it i wished i thought of it

antisanti's picture
Activity Score 34


PSimon's picture
Activity Score 4

Not really... unless you're drunk or can't drive or drive a Fiat. Hahahahahaha

Wordnerd's picture
Activity Score 6692

That's great! But i think the Text is to long if you are really to fast. I'd split the "don't let.." message into 2 or 3 charts.

tiratus's picture
Activity Score 4


dbaik's picture
Activity Score 5

makes you wonder