Advertisement
Log in or register to post comments
Marlus Lau's picture

Interesting.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
Guest's picture

Really Intresting

Guest
mikeelrapido's picture

Awsome!

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

WillyLatasa's picture

Love it! Kind of 80's ad, right?

WillyLatasa
Activity Score 616
Art Director at Sinus.la |

"Bright ideas bring better results"

Guest's picture

Don't be pretentious cause it comes from Macedonia. The idea is really good.

Guest
Guest's picture

One of the best!

Guest
khalu's picture

hmm. good. easy things r good

khalu
Activity Score 30
Planner at TBWA\Benchmark, Nepal
frcxshw's picture

Nice. Thanks for the exercise!

frcxshw
Activity Score 87
USA
silvi's picture

First idea. Or second maby.

silvi
Activity Score 4172
Copywriter
flurl's picture

^ last asshole. Or second maybe.

flurl
Activity Score 97
Juan Cabral's picture

For Macedonia is smart, but this trick has been done since the 80s.

Juan Cabral
Activity Score 709
Copywriter |

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture

what do you mean for macedonia is smart? Do u even now where macedonia is? What kind of statement is that?
Its either good or not good. For Macedonia is smart???? U prick.

Guest
Juan Cabral's picture

Hello my friend,
Remember what´s written: "Be respectful".

I know where Macedonia, the country, is. I know even where Macedonia, the Greek state, is. I know that Macedonia won a gold Cannes lion this year.

What I meant is, for a country, with 2 million people, and with almost no advertising history, this idea is smart. Nothing against the people, pal. Italian are very clever and creative people, but look at the ads they do...

Juan Cabral
Activity Score 709
Copywriter |

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

AmOgodzzz's picture

Haha, true. I've seen some really terrible ads from Italy up on this site. Had no idea they were known for that.

Anyway, regardless of whether this idea was done before, I'm not really getting the point of having the copy laid out the way it is.

It's difficult to follow and gets annoying halfway through. This is the kind of ad one would overlook because it takes too much effort to read and figure out what its for.

AmOgodzzz
Activity Score 826
Copywriter at School of Visual Arts
Guest's picture

Funny AmOgodzz. Are you joking? Or have you eventually figured out why the copy is laid out the way it is?

Guest
AmOgodzzz's picture

The copy is laid out the way it is so it can annoy anyone who tries to read it? I love when the person who created the ad leaves comments as a guest trying to defend it.

Yes, I know its supposed to be reminiscent of the trajectory of someone running laps or doing suicide drills. But I still don't understand why they thought this layout would be a good idea.

AmOgodzzz
Activity Score 826
Copywriter at School of Visual Arts
gmint7's picture

trajectory?

you got it so wrong buddy. now i see why it annoys you.

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

gioborde's picture

when you read, youre "forced" to tilt your head from left to right...thats what they mean by "making you excersice". Its cool. Not great IMO

gioborde
Activity Score 1387
Art Director at LEO BURNETT |

GiBo

gmint7's picture

I think he misread it as
"Macedonia is smart"

instead of

"For Macedonia... "

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

Guest's picture

Even thought the concept isn't new, but the reverse text is always a good and interesting idea; it catches the attention of the reader and delivers the message in a smooth and effective manner.
I also like so much the Lost Generation script. Check this link http://www.youtube.com/watch?v=D4koRmd_68c

Guest
Guest's picture

Interesting? This is brilliant.

Guest
old monk's picture

This was e mail forward. seen atlist 4 ads like this. original idea please.

old monk
Activity Score 23
Copywriter at Fisheye communication
Eri M's picture

True.

Eri M
Activity Score 82
Graphic Designer
Guest's picture

Like this one for example http://www.youtube.com/watch?v=lFz5jbUfJbk combined with all those shabby eMail forwards [how funny your colleague looks like while reading something written upside down or similar].
Macedonian advertising agencies are good in one thing - always watching loads of ads, sometimes recognizing the good ones, and never making them based on their own ideas.

Guest
sweejin's picture

Idea used before in a tennis ball copy ad. I think it was Penn. But this is nice too.

sweejin
Activity Score 7256
Guest's picture

this is so coooooool

Guest
Guest's picture

Fantabulous!

Guest
Guest's picture

Done before by TBWA\ Thailand , ad for Ministry of Health.

Guest
gmint7's picture

show the link please.

cuz i love this ad.

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

Guest's picture

nice, but it has been used before.

Guest
federo's picture

YEAHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHH

HERE, THE ENTIRE AGENCY SURROUNDING ME AND DOING THE EXERCISE HAHA

federo
Activity Score 781
advertising agency
tirthomitro's picture

ok stuff i guess

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

I saw a similar thing before. It wasn't an ad. It was more like an internet joke. I guess they took the idea from it. Still interesting.

Guest
opposite of u's picture

go macedonians..it's always great to see ads from little countries...

opposite of u
Activity Score 301
copywriter
gmint7's picture

This is good.

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

Guest's picture

REally very difficult understand but is nice design... i like very much

Guest
Misstree's picture

I like it a lot...simple, effective and ENGAGING. It involves you....that's the best form of advertising according to me.

Misstree
Activity Score 425
Copywriter |

.............................

Not all who wander are lost.

Joselinjohn's picture

It's been a long while since I have seen a really good ad. And for the ones who think this ad has been done before, may I suggest, you guys post a link or something, instead of just blabbering? And if by a remote chance this idea was done before, shall I ask you a question? It is said that there are five people in the world who looks similar to each one of us. What say you to that?

Joselinjohn
Activity Score 2
Creative Director |

Joselin John, copywriter

Guest's picture

nice:)

Guest
braindance's picture

fabulous! so clever

braindance
Activity Score 36
prasanno's picture

Brilliant!!! ;-)

prasanno
Activity Score 102
Graphic Designer
rolling.stone's picture

i never wanted to turn my head thrice :(

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

Guest's picture

this idea was a silver lion in Cannes in the 90's

Guest
adabortion's picture

AmOgodzz, why are you so dumb? I really feel so sorry for you and you are beginning to affect some people here. Think before you make a comment on any work!

adabortion
Activity Score 615
Creative Director
Guest's picture

@adabortion, your name really says it all. You've said earlier that you've been in the industry for 12 years but the most recent work you posted on the forum is laughable at best. Give it up, loser.

I can assure you that I'm not dumb at all. I think we're all entitled to have our own opinions on the work posted on this site, whether or not you agree with them. I'm sorry that your life sucks so much that you find it necessary to express your anger and frustration anonymously on the internet and lash out against young people trying to hone their skills and build their portfolios. Very sad. Seek help.

Guest
AmOgodzzz's picture

@adabortion. Your name really says it all. You said earlier that you've been in the industry for 12 years, but the most recent work you posted on the forum is laughable at best. Give it up, loser.

I can assure you that I'm not dumb at all. I think we're all entitled to our own opinions on any work posted here, whether or not you agree with it. I'm sorry that your life sucks so much that you find it necessary to express your anger and frustration anonymously on the internet. Very sad. Seek help.

(Forgot to log in. Sorry, everyone. Except for you, adabortion. You're a douche.)

AmOgodzzz
Activity Score 826
Copywriter at School of Visual Arts
Guest's picture

done in the 90's

Guest
Guest's picture

Brilliant,

Guest
Corbeen's picture

anyone of u who think that this is done before, POST a link, or stop blabering. and stop writing like guests.

Corbeen
Activity Score 1093
Guest's picture

I wish we talk about results of the campaign to the client more than how original and creative is.
How many potential customers will actually stop turning the pages, read this and actually take an action or remember the name after 2 seconds?

NONE

Guest
Featured Content

Latest Collections

Advertisement