Comments (7)

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Slashh's picture
Activity Score 294

This is pretty ridiculous. I love it.

puppiepoppy's picture
Activity Score 1634

MY FAVOURITEEEEE!!! This got into CLIO Awards 2007 as well! Bravooooo!

helloween's picture
Activity Score 32

who was caught? the fish or the fisherman? and the photographer?

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

I had the same reaction at first.
But I guess it doesn't matter. It simply says how irresistible their lures are to the big catch.

I LOVE it. It definitely speaks to the unawakened angler inside me.

I gotta admit though, I still can't get over that "Elvis" line they wrote many years ago... :)

otto54's picture
Activity Score 381

Great idea. very well executed.

muji's picture
Activity Score 66

Very well executed ? lighting is very fake but the idea is very good.

itch's picture
Activity Score 806

woah, made into clio awards?.. it deserves it..

* it's not how good you are. it's how good you want it to be *