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Ney Frances's picture

and the chair should desapear too! and the table! ohhhhhhh! now i get it! it´s all in the aquarium! damn it! This guys are loonies!!!

Ney Frances
Activity Score 660
Copywriter |

is there life before death?

Nthngmn's picture

Nice. I like the small detail of having the coffee table slightly lifted from the floor.

All in all, not bad.

Nthngmn
Activity Score 626
Art Director
Endeio's picture

All in all, not good.

Endeio
Activity Score 270
Copywriter
Nthngmn's picture

hack

Nthngmn
Activity Score 626
Art Director
Rog's picture

I like it.

Smile, guys. Did we all just have an ad knocked back?

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

me thinks's picture

That flooded water is so pure and unreal too!

me thinks
Activity Score 722
Copywriter
Rog's picture

What is this? Colour by numbers?
Do we need it spelt out for us?

Let go... and let the viewers use their imaginations.

Are we worried they won't get it?

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Joseph Campbell's picture

If it were really a room filled with water, it would not be as interesting. The way it is executed asks the reader to make the connection. The picture poses a question the reader wants answered. Just like the first line in a great novel. Allowing the reader to make the connection between floating fish and house insurance makes the reader feel good because she has figured something out. This is what all good advertising is about: engaging the reader. I'm with you on this one, Rog.

And yes, Nthngmn, the coffee table is a nice touch.

We'll reconvene at 10.

Joseph Campbell
Activity Score 190
Creative Director |

------

I've decided I hate signatures.

Ney Frances's picture

if i were the reader in the first step i´d skip the page, sorry!

Ney Frances
Activity Score 660
Copywriter |

is there life before death?

ellehcimeo's picture

i love this visual. sometimes i don't want to see the whole story. i'm glad i don't see water reflection marks on the walls or bubbles coming from the fish. i want fish floating in my apartment. it's a lovely fantasy ad.

ellehcimeo
Activity Score 3376
Art Director
msred's picture

humm yes but i still want to see watery shadows.

msred
Activity Score 491
Graphic Designer
Rog's picture

Imagine them.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

bigbadfatmadafaka's picture

come on...
again

bigbadfatmadafaka
Activity Score 486
Creative Director |

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There Is New Shit Under The Sun. There are still BigBadFatMadafaka ideas.

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