Comments (17)

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kurtberengeiger's picture
Activity Score 7323

This is a very nice campaign. Congratulations.

juliangray's picture
Activity Score 987

best of the series. the garlic one is more difficult to understand as a dialogue box.

cortescreativo's picture
Activity Score 118

excelent! really simple
(miguelandréscortés / Art Director / Leo Burnett Colombiana)

(miguelandréscortés / Graphic Creative / Y&R)

vwray81's picture
Activity Score 256

I like these! They're simple and fun and you get it right away.

Only thing I would do different is the logo/product treatment.

Dirrty Frank's picture
Dirrty Frank
Activity Score 22

Simple and breakthrough. Cute

bold thinking's picture
bold thinking
Activity Score 6
capywriter's picture
Activity Score 5509

Would it be overkill to mention that it's a mouthwash product? I mean, I prefer it this way, because I know what Listerine is... but I guess a lot of people don't...

Fridgerator's picture
Activity Score 458

Awesome stuff, simple effective and relevant. LOVE IT!

The concept is only as good as the execution.

Sudharshan's picture
Activity Score 34

Very nice campaign, except the Garlic one (Doesn't look like a speech bubble). Anyway great thought and a very neat execution.

It comes just like that!


dr_alfonso_bremel's picture
Activity Score 179

Nice one

misterpanda's picture
Activity Score 282

muy cheeevere su campaña muchachos, jejejeje

amelossi's picture
Activity Score 168

Done by BBDO Panama 2005.

belias's picture
Activity Score 23

it's a shame that the idea was lifted/inspired by Panama 2005, but this campaign is far more visually appealing in my opinion.

Zulo's picture
Activity Score 62

great! Simple and strong.
The idea was by BBDO Panama, ok, but those ads were not easy to understand. Those ones were strong but not so simple. This fish is much better, so anyway congralulations for going a step further.

Sue Anna Joe's picture
Sue Anna Joe
Activity Score 28

I thought it was a disfigured fin coming out of the fish. The onion was even more vague. I would probably get the fish/onion breathe, but I definitely wouldn't have figured out the pointy speech bubble bit without reading the comments.

Though the simplicity and strong colors and contrast did attract me to stop and look at these ads.

Roshan Quintus's picture
Roshan Quintus
Activity Score 667

cool. very simple very minimalistic. i love this type of ads.

bite me