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First time

Published/Aired: 
July 2007
 First time

Description

Advertising Agency: Leo Burnett, Chicago, USA
Chief Creative Officer: John Condon
Creative Director: Noel Haan, G. Andrew Meyer
Art Directors: Jeremy Smallwood, Julie Scelzo Fitzpatrick
Account Executive: Ryan Farrell
Copywriters: Pam Mufson, Desmond LaVelle
Photographer: Tony D’Orio
Studio: Giannini Creative Imaging
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Highest Rated

Wordnerd's picture

ah cool, thnx! :)

Wordnerd
Activity Score 6692
Copywriter
Wordnerd's picture

Hm. I'm no native speaker - does "curiously strong" exist? or is it made up for the campaign? is there a non-literal meaning?

Wordnerd
Activity Score 6692
Copywriter
Cameron's picture

Curious can also mean unusual or strange. So "Curiously strong" means unusually strong. Using "curious" that way is a little old-fashioned, which I think is part of the Altoids brand personality.

Cameron
Wordnerd's picture

ah cool, thnx! :)

Wordnerd
Activity Score 6692
Copywriter
Shekh Imran's picture

Damn! anybody explain me?

Shekh Imran
Jumo's picture

??

Jumo
Activity Score 592
Art Director |

---
Jumo,
Art Director FP7 Morocco

idontspeakenglish's picture

altoids seems to be good for oral sex.

idontspeakenglish
khaikai's picture

first love VS first Altoids
the same nervous
the same impact
the same strong
the same coy
^^^^^^

khaikai
Activity Score 8
Copywriter
twelve_noon's picture

nice idea nice photography but the campaign is starting to get boring and predictable

twelve_noon
Activity Score 617
Creative Director
tantrik_indian's picture

The 'strong' pun is not there.
~~be cool eh!~~

tantrik_indian
Activity Score 953
Copywriter |

~~this paranoid survived!~~

Ozric's picture

It is said that the first time you have sex hurts.

Ozric
Activity Score 4043
Copywriter
lkwid's picture

The touch of golf? pls explain...

lkwid
Frankie goes to Italy's picture

Even if I'm italian I heard urban legends about fabolous sensations in having oral sex after munching an Altoids.. Anybody ever tried?

Frankie goes to...
copycomoelcopi's picture

ha ha

copycomoelcopi
Activity Score 822
Copywriter
fractalrene's picture

Curiously strong... Crushed ice works better though.

fractalrene
Activity Score 1504
Copywriter
Mr Hughes's picture

Err no.

Mr Hughes
Activity Score 386
Copywriter
chriscoast's picture

lol, look how huge is the girl's head.

chriscoast
Activity Score 77
Art Director |

**!BULLSEYE!**

gluebrand's picture

Nice casting. She does look like a proper wallflower.

gluebrand
Activity Score 119
Creative Director
fractalrene's picture

Nice irreverent campaign. Love the retro look.

fractalrene
Activity Score 1504
Copywriter
lamz's picture

he he ; P

lamz
Activity Score 208
deacotrim's picture

nice visual, good exectn.

deacotrim
Activity Score 75
Art Director at Miami Ad School |

andrea cotrim
www.andreacotrim.com

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