Advertisement
Agency Network: 
Published/Aired: 
April 2013
First Choice Milk Print Ad -  Braces

Description

Print advertisement created by Boomtown, South Africa for First Choice Milk, within the category: Confectionery, Snacks.

Caption

The bubblegumminess without the messiness.

Advertising Agency: Boomtown Strategic Brand, South Africa
Creative Director: Andrew Mackenzie
Copywriter: Gary Welsh
Creative Group Head / Art Director: Tim Jones
Photographer: Paul Cocks
Retoucher: Graham Bartholomew
Account manager: Estee Cockcroft
Log in or register to post comments
certaintly's picture

messiness isnt really a problem for bubblegum.

this is a great product (creatively speaking) that deserves a much funner idea

certaintly
Activity Score 3994
venom_elite's picture

Why is the model so old? How many 45 year old's do you know have braces and chew gum? At least shop out the wrinkles.

Dream brief - they really dropped the ball on this one.

venom_elite
Activity Score 772
Art Director
Cristina and Chris's picture

It seems a bit forced to use someone with braces... The product would lend itself to much quirkier and fun ideas like cows with bubble gum udders or who knows what else. Agree with venom on this one, didn't really push it far enough.

Cristina and Chris
Activity Score 840
jackblack's picture

Yuck. And I'm not talking about the gum.

jackblack
Activity Score 2357
Art Director
eczemainchildren's picture

strange

eczemainchildren
Activity Score 7
Other at eczema in children
Featured Content

Latest Collections

Advertisement