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Horse

Campaign
Agency Network: 
Published/Aired: 
February 2013

Description

Print advertisement created by Publicis, Venezuela for Firestone, within the category: Automotive.

Caption

Destination All Terrain.

Advertising Agency: Publicis, Venezuela
Chief Creative Officer: Fabian Bonelli
Creative Directors: Eduardo Gomes, Demian Campos
Art Directors: Yoryi Cantor, Deivy Marquez, Jose Bajares
Copywriters: Bernardo Tortolero, Luis Amaya
Illustrator: Termica Studio
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certaintly's picture

even though it's good photoshopping, it still comes off as really forced

certaintly
Activity Score 3994
alex razzaghi's picture

If the other two are shark and Aligator then why a horse? why not rhinoceros which is way tougher.

alex razzaghi
Activity Score 243
Jonaseldude's picture

I don't think they are talking about toughness. I think they are using animals that have adapted thru hundreds of millions of years like the crocodilia or the megalodon. But either way I don't see why the horse is part of this. But maybe I'm overthinking this. So, forget it Cheers! Keep the good work!

Jonaseldude
Activity Score 5
Creative Director
Jackbr's picture

Nice visual concept

Jackbr
Activity Score 1500
Art diretor |

JackBR

salil.sharma's picture

Out of the Box ! Very Nice 3d ! Excellent Art Direction & Execution ! Good job Guys !

salil.sharma
Activity Score 2428
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

HannahD's picture

I don't think a Rhinoceros will create a better association than a Horse.
Horse is more popular, it creates a "now"-feeling, unlike "ancient"-feeling of Rhinoceros. And I think horse makes the message more relevant. I mean it's not only tough, it represents the persistence and loyal also.
Great artwork and concept, by the way.

HannahD
Activity Score 9
talkingisfree's picture

I don't like the concept, nor the art.

talkingisfree
Activity Score 2712
Art Director
kleenex's picture

i like the art.

kleenex
Activity Score 51110
Web Designer/Developer
jackblack's picture

Yuck. This visual scares me.

jackblack
Activity Score 2357
Art Director
ESH's picture

Pirelli handled this concept before than Fierestone

https://adsoftheworld.com/media/print/pirelli_fist

ESH
Activity Score 22
Creative Director at Director Creativo |

ESH

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