Comments (30)

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AD1014's picture
Activity Score 307

huh? this ad makes absolutely no sense. the illustration is terrible too. go Egypt!

wildbore's picture
Activity Score 749

is this humour? wts d brief? whos d target audians? pls think about d marketing objective.

john doe's picture
john doe
Activity Score 1571

so i can torture my kids with a good conscious...
boy, this is so bad!

Wordnerd's picture
Activity Score 6692


mark3r's picture
Activity Score 1949

OMG!! This is so wrong, its retarded!! (Made me laugh though)

BulbheaD's picture
Activity Score 254

truth in advertising: egyptians have been known to smite first born sons.

The madman thinks he is sane. I know I am mad. -- Pablo Picasso

Hardy's picture
Activity Score 42

I don't believe this!


Teejay's picture
Activity Score 4

i think its funny! and its a true that parents feel guilty about everything. now they dont have to. even if they're really abusive.

capywriter's picture
Activity Score 5509


bacaladito's picture
Activity Score 32

We have to think like parents do. If you take your kids to a camping, or to the beach, or to an outdoor BBQ, you exposed your kids to the sun, and they end burned. And you felt guilty about it, because you exposed them to it. And you have to heal them with something. Is not that great the campaign, but it have its merits.

monicamexico's picture
Activity Score 830

This sucks.

ricklongo's picture
Activity Score 1244

Ladies and gentleman, we have a new Worst Ad Ever (TM).

Ronas's picture
Activity Score 30


this is really funny

i can´t believe that the client aproved this

ackattak's picture
Activity Score 396

That's the creepiest looking baby I've ever seen.

bluebritfan's picture
Activity Score 47

didn't get it at all, i mean, no one is supposed to harm their children on purpose.. is out of line.. maybe a more natural situation would have help, this is EVIL (666)

STRTLRS's picture
Activity Score 1601

Now that the sense of guilt is gone, I can proceed to barbecuing my infant kid. Nice indeed.

I think, therefore... yeah.

sparky's picture
Activity Score 454

so wrong. kinda like it.

getconnected2001's picture
Activity Score 987

WTF? I will burn my kid because I have to use this medicine?

Alistair C.'s picture
Alistair C.
Activity Score 692

very funny, but it wouldn't make me buy the product or even remember it.

Kateter's picture
Activity Score 2029

these are absolutely horrible!

philippertl's picture
Activity Score 656

plain stupid.

Abra Cadabra's picture
Abra Cadabra
Activity Score 102

Whenever I see a baby roasting on a spit, it makes me chuckle.

Who art directed this, Cormac McCarthy?

mz's picture
Activity Score 13

guys honestly this is not what creativity is about, what’s ur insight? unless u guys actually roast babies down there “i’m wacky” is not an insight as far as i’m concerned, this is really hideous, inhuman, sick, twisted n irrelevant 2 the brand offerings, n above all it is sooooo scam, did u actually thing of the category ur advertising 4? it’s pharmaceutical in case u’ve forgotten, usually u need to promote heal when ur advertising for a product that heals, n in case my eyes r not deceiving me i c a roasted baby, have some respect for people’s minds for god’s sake, n maybe stop watching a lot of the saw movie series it’s not doing u good…n oh by the way i hope u don’t have kids coz i do…ivan hve a heart n remove those

Blueprint's picture
Activity Score 94

The artist/copy writer should say something.

BulbheaD said: truth in advertising: egyptians have been known to smite first born sons.

which isn't true really. Exodus 12:23 "For the LORD will pass through to smite the Egyptians; and when He sees the blood on the lintel and on the two doorposts, the LORD will pass over the door and will not allow the destroyer to come in to your houses to smite you.

This ad is from an entirely different culture to most of us. It should have an explanation.
But if this is meant to target the rest of the world...then it's gonna take more than Bepanthen to help them when they go to hell. Nice illustrations though.

EddieZhao210004's picture
Activity Score 68

good insight, terrible picture!

iRIO's picture
Activity Score 224

idiots! that is the right word 4 tagline

ospina86's picture
Activity Score 16

NO mother in the world would like this ad... A mother harming a child will not register with the target... stay on your strategy and know your TG. executed well, poor concept.

kulago's picture
Activity Score 101

it is very negative to the brand...the brand manager of this product is now looking for a job

kulago's picture
Activity Score 101

it is very negative to the brand...the brand manager of this product is now looking for a job

john doe's picture
john doe
Activity Score 1571

definitly not only the brand manager:

"Credits have been removed on request from the agency."