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AD1014's picture

huh? this ad makes absolutely no sense. the illustration is terrible too. go Egypt!

Activity Score 307
Graphic Designer at nyc
wildbore's picture

is this humour? wts d brief? whos d target audians? pls think about d marketing objective.

Activity Score 749
Creative Director at - - -
john doe's picture

so i can torture my kids with a good conscious...
boy, this is so bad!

john doe
Activity Score 1571
Art Director
Wordnerd's picture


Activity Score 6692
mark3r's picture

OMG!! This is so wrong, its retarded!! (Made me laugh though)

Activity Score 1949
Art Director at Scout
BulbheaD's picture

truth in advertising: egyptians have been known to smite first born sons.

Activity Score 254
Freelance |

The madman thinks he is sane. I know I am mad. -- Pablo Picasso

Hardy's picture

I don't believe this!


Activity Score 42
Graphic Designer |

He who dares wins!

Teejay's picture

i think its funny! and its a true that parents feel guilty about everything. now they dont have to. even if they're really abusive.

Activity Score 4
capywriter's picture


Activity Score 5509
Copywriter at Freelance
bacaladito's picture

We have to think like parents do. If you take your kids to a camping, or to the beach, or to an outdoor BBQ, you exposed your kids to the sun, and they end burned. And you felt guilty about it, because you exposed them to it. And you have to heal them with something. Is not that great the campaign, but it have its merits.

Activity Score 32
Creative Director at De La Cruz Ogilvy Affiliate
monicamexico's picture

This sucks.

Activity Score 830
ricklongo's picture

Ladies and gentleman, we have a new Worst Ad Ever (TM).

Activity Score 1244
Ronas's picture


this is really funny

i can´t believe that the client aproved this

Activity Score 30
ackattak's picture

That's the creepiest looking baby I've ever seen.

Activity Score 396
bluebritfan's picture

didn't get it at all, i mean, no one is supposed to harm their children on purpose.. is out of line.. maybe a more natural situation would have help, this is EVIL (666)

Activity Score 47
Advertiser, Copywriter
STRTLRS's picture

Now that the sense of guilt is gone, I can proceed to barbecuing my infant kid. Nice indeed.

Activity Score 1601
storytellers. |

I think, therefore... yeah.

sparky's picture

so wrong. kinda like it.

Activity Score 454
Copywriter at M&C Saatchi
getconnected2001's picture

WTF? I will burn my kid because I have to use this medicine?

Activity Score 987
Art Director at New Delhi
Alistair C.'s picture

very funny, but it wouldn't make me buy the product or even remember it.

Alistair C.
Activity Score 692
Kateter's picture

these are absolutely horrible!

Activity Score 2029
philippertl's picture

plain stupid.

Activity Score 656
Graphic Designer |

Please vote for us!

Abra Cadabra's picture

Whenever I see a baby roasting on a spit, it makes me chuckle.

Who art directed this, Cormac McCarthy?

Abra Cadabra
Activity Score 102
mz's picture

guys honestly this is not what creativity is about, what’s ur insight? unless u guys actually roast babies down there “i’m wacky” is not an insight as far as i’m concerned, this is really hideous, inhuman, sick, twisted n irrelevant 2 the brand offerings, n above all it is sooooo scam, did u actually thing of the category ur advertising 4? it’s pharmaceutical in case u’ve forgotten, usually u need to promote heal when ur advertising for a product that heals, n in case my eyes r not deceiving me i c a roasted baby, have some respect for people’s minds for god’s sake, n maybe stop watching a lot of the saw movie series it’s not doing u good…n oh by the way i hope u don’t have kids coz i do…ivan hve a heart n remove those

Activity Score 13
Blueprint's picture

The artist/copy writer should say something.

BulbheaD said: truth in advertising: egyptians have been known to smite first born sons.

which isn't true really. Exodus 12:23 "For the LORD will pass through to smite the Egyptians; and when He sees the blood on the lintel and on the two doorposts, the LORD will pass over the door and will not allow the destroyer to come in to your houses to smite you.

This ad is from an entirely different culture to most of us. It should have an explanation.
But if this is meant to target the rest of the world...then it's gonna take more than Bepanthen to help them when they go to hell. Nice illustrations though.

Activity Score 94
EddieZhao210004's picture

good insight, terrible picture!

Activity Score 68
iRIO's picture

idiots! that is the right word 4 tagline

Activity Score 224
ospina86's picture

NO mother in the world would like this ad... A mother harming a child will not register with the target... stay on your strategy and know your TG. executed well, poor concept.

Activity Score 16
Seneca College Creative Advertising Student
kulago's picture

it is very negative to the brand...the brand manager of this product is now looking for a job

Activity Score 101
associate creative
kulago's picture

it is very negative to the brand...the brand manager of this product is now looking for a job

Activity Score 101
associate creative
john doe's picture

definitly not only the brand manager:

"Credits have been removed on request from the agency."

john doe
Activity Score 1571
Art Director
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