Advertisement
Log in or register to post comments

Highest Rated

Kaz's picture

Hah.... nice

Kaz
Activity Score 163
Copywriter
kurtberengeiger's picture

Ouch.

kurtberengeiger
Activity Score 7323
Copywriter
Brainsugar's picture

This is a very very good idea!!!
I love that.

Brainsugar
Activity Score 1631
Copywriter
punkws's picture

??
i donnot get it
can somebody explain it?

punkws
Activity Score 6
Copywriter
ivan's picture

VW transporter can fit inside.

ivan
Creative Director at Ads of the World
puppiepoppy's picture

Why not find the hidden ant inside? Or dog? Or the Art Director? Or whatever???

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

PappySoppy's picture

or a PuppiePoppy?
*kick!*
"Wwwhimper Wwwhimper"

PappySoppy
bartwhite's picture

Very nice!

bartwhite
Activity Score 80
Art Director
roman-schwienbacher.com's picture

absolutly fastastic copy,
very clever

roman-schwienba...
Activity Score 1021
Photographer
cosmin's picture

oldschool idea, but very nice

cosmin
Activity Score 32
Art Director at art director
elmikel's picture

Simple and clever. Well done!

>>> Dobrá práca chalani!

elmikel
Activity Score 1147
Illustrator
Kaz's picture

Hah.... nice

Kaz
Activity Score 163
Copywriter
Piet Miller's picture

It's not true! There's no Volkswagen transporter inside. You want to know how I know? Because it would never fit. Unless this is a special made very big Boxer.

Piet Miller
ivan's picture

Of course not, but this should not be taken literally. This is just a funny way to say ours is bigger than yours.

ivan
Creative Director at Ads of the World
andrej dwin's picture

I'd say it's not inside, but standing behind it. but you can't see it, because it's smaller.

http://checkthistrick.blogspot.com
*the best skate/snow/surfing videos and pictures.
*updated daily!

andrej dwin
Activity Score 937
Copywriter at Publicis Austria |

AdArena: Sex Sells
http://www.adarena.net

Rog's picture

Cheeky, but done.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

sac's picture

nice

sac
Activity Score 10
Guest's picture

playing peek-a-boo yea? ....... caught ya......heeehee

Guest
Guest's picture

What was volkswagen's reply to this?:)

Guest
proverbialthought's picture

Besides the ZING on the copy I will tell you why this is a great ad. How long do you think curious consumers will stare at this ad before they realize that there is no hidden Transporter in it? By that time the image of this van will be firmly planted in their memories... BRILLIANT!!! Does anybody feel guilty or silly for looking for a hidden car?

--

proverbialthought
Activity Score 278
Graphic Designer |

...

John Dunbar's picture

dear all,

one big bad thing on this is, that this ad had never seen the light of the day, here, in Slovakia... it is fictional campaign that never happen. it is one of that concepts, that remains useless in desk drawer, just because client would never have courage to bring it on real campaign... then, I think, are much worthy such concepts, which brings brilliant creative even in this hard circumstances.

moreover, i find this concept weak, single-sided and i could not accept it as good creative - it comes to me like in kindergarten quarrel: "I am bigger!" "Not, you aren't! I'm!". even i like the simplicity of art-direction.

John Dunbar
Guest's picture

It's a simple idea that works.

Guest
johamburg's picture
johamburg
fabiodebrot's picture

i didn`t get it

fabiodebrot
Activity Score 29
Art Director at Pró Brasil Propaganda
matks's picture

It's a great car ad! Respect! Why didn't it get Golden Drum? Good luck in Cannes though!

matks
Activity Score 476
Advertising
Featured Content

Latest Collections

Advertisement