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Zeppelin

Campaign
Agency Network: 
Published/Aired: 
July 2009

Description

Print advertisement created by DDB, Turkey for Finansbank, within the category: Finance.

Caption

Unexpectedly fast project finance. Hassle-free, instant construction loans starting from just 1.64%

Advertising Agency: DDB&CO. Istanbul, Turkey
Creative Director / Copywriter: Karpat Polat
Advertiser's Supervisor: Asli Aliveren
Account Supervisors: Lesilie Kandinyoti Mori, Emine Sarpyener
Art Director: Caglar Eser
Illustrators: Caglar Eser, Selim Sahin
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houqiaoli's picture

would anybody can explain this for me?.......cant get it exactly

houqiaoli
Activity Score 60
Copywriter
BogdanGC's picture

it's not that hard to understand actually... and in my opinion it has nothing to do with 9/11 as some commenters below implied.
The Zepellin is flying very slow, right, and the construction loans & work are so fast that the building traps inside the flying object. It's far fetched, ofcourse, but it's a good ad.

BogdanGC
Activity Score 10
houqiaoli's picture

does it mean the building can be finished fast enough to catch a ballon?

houqiaoli
Activity Score 60
Copywriter
Mandark's picture

try making it an outdoor and post it in new york. what is this?!!! fast growing? not working...

Mandark
Activity Score 403
copywriter |

"U think it's perfect?! Press delete and start again!"

Hibon's picture

3/10....was this on short list at Cannes??....hope not.

Hibon
Activity Score 3734

Simple ideas are the best !

Ad_Man's picture

Winner, actually. Silver.
It's pretty good. Great art direction and great idea.

Ad_Man
Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

magintosh's picture

reminds me of 9-11, i'm not a fan of this execution.

magintosh
Activity Score 62
Graphic Design |
Singularity's picture

I can see how the thought process led to this campaign, but it really isn't effective.

Singularity
Activity Score 202
General Manager at Singularity Design |

– – – – – – – – –
President, Singularity Design | www.SingularityDesign.com | Blog.SingularityDesign.com | Is your brand getting the attention it deserves?

tirthomitro's picture

!!!!!!!!!!!!!!!
????????????

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

sirvan's picture

This is a one-off. The birds execution only. These other two are terrible.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Guest's picture

I agree. Birds good. This bad.

Guest
Guest's picture

Y quien se cree eso?
3/10

Guest
Jesterbrand's picture

Too soon? I can see how this could be interpreted in a bad way... least it was a zep.

Otherwise, I do like this series. I like the "freeze frame" moment in time type images like these.

Jesterbrand
Activity Score 142
Creative Director
Guest's picture

diff execution seen somewhere before

Guest
dsklan's picture

9.11.1920

dsklan
Activity Score 1926
Art Director at homeshop
Guest's picture

Shame, shame, shame, taking the piss out of 9/11 like that. Remember the victims.

Guest
JamaisVu's picture

Grow some balls and stop being such an emo.

JamaisVu
Activity Score 408
jsptrck404's picture

agreed

jsptrck404
Activity Score 437
Art Director |

| think small |

elyoshiro's picture

jajaja i like more the last coment
jajajaj

elyoshiro
Activity Score 546
Creative Director at Dir. Creativo Digital |

www.yoshirosans.blogspot.com

everartz's picture

the balloon flies slow and their loan builds fast, so the building is hit by the balloon coz the building process is too quick... this is my understanding and its far too fetched, apart from the reminder that it looks like 9/11 accident...

everartz
Activity Score 7613
Art Director |

| everartz |

jsptrck404's picture

yes, but the brilliant skittles work that everybody loves with a singing rabbit, a beard that feeds people skittles and other such absurdities, well, that's perfectly acceptable.

jsptrck404
Activity Score 437
Art Director |

| think small |

Guest's picture

For me it's an overpromise and it's clearly a scam - a beautifully shot campaign aimed at property developers - gimme a break.
Not surprised it got up at cannes, scam nest pas une probleme as long as it lokks nice and has a logo in the bottom right corner.

Guest
Guest's picture

Lovely campaign

Guest
Guest's picture

if you havent see the portrait in the album of led zeppelin , yall not understans

THE MORE YOU KNOW THE BEST YOU ARE IN ADVERTISING ,

Guest
Gopi Kannan's picture

The brand's message is conveyed loud and clear and the art direction deliver's the concept's impact to the T... only...it's got a shade of negativity in it w.r.t 9/11... so the brand might get associated with negative emotions...
Powerfull ad but equally harmfull too!

Gopi Kannan
Activity Score 6
Creative Director at Manager - Corporate Communication
kaustubhmax's picture

Birds are great !!!

kaustubhmax
Activity Score 55
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