Silent movie

Agency Network: 
November 2008

Print advertisment created by Air, Belgium for Filigranes, within the category: Retail Services.

Make your own movie: read a book.

Advertising Agency: Air, Brussels, Belgium
Creative Director: Véronique Sels
Art Directors: Sophie Norman, Nam Simonis, Anthony Hirschfeld
Copywriter: Véronique Sels
Photographer: Marc Paeps

Comments (8)

Log in or register to post comments
Guest commenter's picture
Guest commenter

Photographer is Christophe Huet

iT-iS-i's picture
Activity Score 1721

Almost cool.

:: Choose your words wisely or I'll stab you with a point of view ::

:: Put your ears against the ground so i can walk over what you heard::

SeanMartin's picture

It would have been nice if the campaign used something other than four ads all about the same novel. I realize part of the campaign's concept is that "everyone sees it differently" when you read a book, but unless you view all four ads in rapid succession, as we do here, that point would be lost.

But it would be interesting to see what would happen if they took this approach and applied it to Anna Karenina. :)


No, I am not a media buyer.

corre's picture
Activity Score 196

I second that, it would have been nice if they used other books too. Actually it reminds me of an ad I saw here a few days ago that had a mini "guess the movie game" and Sean mentioned how these things make movie buffs tick. That's how I feel watching this series.

capywriter's picture
Activity Score 5509

I agree. It's part of the concept to see different executions of the same book, but it also works when you would only see 1 of 4. I wonder what's more interesting: having different visualizations hoping that people see more than just 1, or visualizing different books (different genres) to persuade more/different people...?

STRTLRS's picture
Activity Score 1601

Funny, this is very similar to what I pictured when reading the book.

I think, therefore... yeah.

izmild's picture
Activity Score 770

How imaginative "make your own movie" by reading a book. The image is good and create something "under world of imagination". Read a book!

Guest commenter's picture
Guest commenter

the photographer is marc paeps, the retoucher is christophe huet