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Las Vegas

Campaign
Agency Network: 
Published/Aired: 
November 2008

Description

Print advertisement created by Air, Belgium for Filigranes, within the category: Retail Services.

Caption

Make your own movie: read a book.

Advertising Agency: Air, Brussels, Belgium
Creative Director: Véronique Sels
Art Directors: Sophie Norman, Nam Simonis, Anthony Hirschfeld
Copywriter: Véronique Sels
Photographer: Marc Paeps
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john doe's picture

great photowork. I'm not quite sure about the idea... but very eye catching.

john doe
Activity Score 1571
Art Director
Guest commenter's picture

I just don't understand why the crokroach comes back everytime ?

Guest commenter
whitewhite's picture

You shud know the idea to realize the ad is amazing.The Book The metamorphisis is a classic novel about a ma who get trasformed into a bug one fine day. There's debate goin on in the literature world what insect he became, as it's not clearly metioned in the book, i think. I havnt read the buk though.

SO read a book, vbisualize whatever you wat. Great idea. Hats off.

whitewhite
Activity Score 251
Copywriter
Scam Detector's picture

I don't quite get what the reference is here but the photography is stunning.

Scam Detector
Activity Score 1048
General Manager
bauer's picture

Great visual, I like the idea. However it makes me wonder. The product is a bookstore and you need to know the book to understand the idea. Ok, the reference to the book is clear. So the question is, does it makes the target want to read the book or just the ad?

bauer
Activity Score 126
whitewhite's picture

The thing is, read a book and u can visualize it all for yourself, just like a making a movie. They just took this book cz it is the perfect example. OK take The count of monte cristo...even then u can visualize it all for urself. The ad persuade u to read books....comer to the store

whitewhite
Activity Score 251
Copywriter
Joel's picture

Great Photowork!!! and great idea to!!!

Joel
Crisp One's picture

Reminds me of that Aids Campaign with the Scorpion, good photochop though.

Crisp One
Activity Score 2005
Other at New York
Guest's picture

OF COURSE IT REMINDS YOU THE AIDS CAMPAIGN WITH THE SCORPION.
VERONIQUE WAS WORKING IN TBWA-PARIS WHERE THE AIDS CAMPAIGN HAS BEEN DONE (CHIFFLOT/MOUTAUD, CD : VERVROEGEN).
http://theinspirationroom.com/daily/print/2007/12/aids-scorpion.jpg

SHAME ON YOU CHEATING VERONIQUE.....

Guest
izmild's picture

I'm not sure about the idea. but I like the art work, very nice...

izmild
Activity Score 770
Associate creative director |

izmild
http://uniquetvcomm.blogspot.com

luckyzebra's picture

why the same book in both ads, since it is a bookstore and I really hope it has more than one book?
eyecatching indeed.

luckyzebra
Activity Score 93
Guest's picture

Wow. This is great! What did the cockroach use as a pick up line? Jk Seriously this is just shocking enough to get peeps to think. I love it!

Guest
Guest's picture

I don't recall a sex scene in The Metamorphosis, then again I haven't read it in a few years. It's quite misleading. However, it's a stunning photograph.

Guest
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