Advertisement

HaHaHa!

Campaign
Agency Network: 
Published/Aired: 
December 2011

Description

Retouching: Yelle@livingroom.be

Print advertisement created by Air, Belgium for Filigranes, within the category: Retail Services.

Caption

And you, why do you read?

Advertising Agency: Air, Brussels, Belgium
Creative Directors: Grégory Ginterdaele, Marie-Laure Cliquennois
Art Director: Antoinette Ribas
Copywriter: Philippe Fass
Artist: Isaac Salazar
Photographer: Marc Paeps
Graphic Designer: Clara Climent
Log in or register to post comments
Hadrons's picture

:-)

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Butch's picture
Butch
Activity Score 25
LeeHarvey's picture

OUCH!

LeeHarvey
Activity Score 3045
Creative Director
philippefass's picture

A word from the creatives...
Indeed, as you can see in the credits, we collaborated with the artist Isaac G Salazar on this campaign.
We commissioned him to create these four beautiful executions for our campaign idea: 'And you, why do you read?'

philippefass
Activity Score 12
andylefty's picture

It's a beautiful image, however not convincing.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Nike Diesel's picture

Because they have nothing to say.

Nike Diesel
Activity Score 13630
Art Director
NicoCiego's picture

forced.

NicoCiego
Activity Score 1033
Art Director at Quezon City Philippines
5turla's picture

comic sans?

5turla
Activity Score 2
Art Director at Fasett AS
MicheleVirgilio's picture

not bad

MicheleVirgilio
Activity Score 2617
pissenlit's picture

lazy concept... and overdone... and really, is this what you get when you read a book? a haha, a snif snif or a wow??? this is sooooo reducing about all the richness of litterature and reading a book... POOR

pissenlit
Activity Score 3
Art Director
Advertisement