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Yoko

Campaign
Agency Network: 
Published/Aired: 
November 2012

Description

Print advertisement created by Leo Burnett, Brazil for Fiat, within the category: Automotive.

Caption

A wrong part and everything stop working. Use original parts.

Advertising Agency: Leo Burnett, Sao Paulo, Brazil
Creative Director: Ruy Lindenberg
Copywriter: Tomas Correa
Art Directors: Sergio Lobo, André Kirkelis, Bruno Bueno
Illustrator: Heitor Satyro
Account Supervisor: Cintia Mourão
Advertiser's Supervisor: C. Belini, Lelio Ramos, Joao Ciaco, Malú Antonio, Ana Brant
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Highest Rated

Roger Keynes's picture

Zing! :)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Jackbr's picture

Nice art.

Jackbr
Activity Score 1500
Art diretor |

JackBR

Roger Keynes's picture

Zing! :)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

mercedes's picture

'everything stop' or 'everything stops'?

mercedes
Activity Score 181
ajx's picture

'a wrong part ruins everything' would've been better

ajx
Activity Score 116
Creative Director |

deja fuck

nanoeizio's picture

great idea, nice artwork

nanoeizio
Activity Score 2
Creative Director at owner
Klara K.'s picture

First clear message of the whole series. But it's quite forced.

Klara K.
Activity Score 3343
Charles University in Prague
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