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The earthliner, 3

Campaign
Agency Network: 
Published/Aired: 
June 2012

Description

Freemont.The earthliner. To enhance power, speed and comfort of Fiat Freemont; which all together give a sensation similar to that of flying on a plane; we combined a car crossing a sky-like monochromatic terrain with condensation trail. We also use expression earthliner which phonetically and semantically refers to a world airliner– passenger aircraft. Press ads were

Print advertisement created by Leo Burnett, Poland for Fiat, within the category: Automotive.

Caption

Freemont. The earthliner.

Advertising Agency: Leo Burnett, Warsaw, Poland
Creative Director: Pawel Heinze
Art Directors: Leszek Ziniewicz, Ewa Trzpil-Jesionek
Copywriter: Lukasz Witkiewicz
Illustrator: Finishizer
Photographer: stock
Account director: Marta Obluska
Account Manager: Agnieszka Makarewicz
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Highest Rated

Nike Diesel's picture

Not so fresh IMO. This is a familiar idea & visual done many times by several different clients, here's one from Epica 2007 that won Gold,

http://adsoftheworld.com/media/print/yamaha_airplane

Nike Diesel
Activity Score 13630
Art Director
Nike Diesel's picture

Not so fresh IMO. This is a familiar idea & visual done many times by several different clients, here's one from Epica 2007 that won Gold,

http://adsoftheworld.com/media/print/yamaha_airplane

Nike Diesel
Activity Score 13630
Art Director
pierrelastname's picture

very bad

pierrelastname
Activity Score 2869
Copywriter
kleenex's picture

not that great of an idea.

kleenex
Activity Score 51166
Web Designer/Developer
Roger Keynes's picture

We've seen sky jet-trail ideas HEAPS before... but I still like this and particularly the Earthliner tag.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

salil.sharma's picture

good concept something different from other
nice art direction & execution

salil.sharma
Activity Score 2428
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

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