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Small Iris

Campaign
Agency Network: 
Published/Aired: 
May 2008

Description

Print advertisement created by FCB, Brazil for Fiat, within the category: Automotive.

Caption

New Fiat Skydome. Three times the size of a regular sunroof.
Available on the Fiat Punto.

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omni's picture

don't like the photoshop in the eye, not realistic.

omni
Activity Score 137
phoamcor's picture

wtf a big sunroof makes your eye feel small?
Ridiculous.

phoamcor
Activity Score 1284
reject_subject's picture

I think that thay wanted to play with the effect when you look up to the sun (or light) your black thing in the iris gets smaller, but a whole eye? Over-exaggerated I think, but the visual draws attention immediately

reject_subject
Activity Score 209
Copywriter at Idea Plus Skopje
FernandoFrangi's picture

Agree above! made just to draw your attention.

FernandoFrangi
Activity Score 63
Art Director
Ghandour's picture

wrong exaggeration...cause when u look at the sun only the black area getting smaller...fake

Ghandour
Activity Score 24
Art Director |

ஐღ Gh@ndour ღஐ

white widow's picture

this is so wrong, NEXT!

white widow
Activity Score 137
Art Director
Gunjan69's picture

some1 was sleeping in his or her biology classes...its not the iris but the pupil of the eye which gets smaller when exposed to light or sunrays...

Gunjan69
Activity Score 67
a
shakespeare's picture

I'd love to slowly pluck the bottom lashes off of her

shakespeare
Activity Score 10
mondo's picture

it's an eyecatcher, but it's wrong.

mondo
Activity Score 142
Saatchi Makak's picture

Fail

Saatchi Makak
Activity Score 246
Singapore
jonybeta's picture

The thing with the eye is overdone.
micorazontusmanos.blogspot.com

jonybeta
Activity Score 364
Art Director at Leo Burnett |

Jonathan Betancur
rockvertising.com
twitter.com/jonybeta

picktokyo's picture

zzz

picktokyo
Activity Score 1404
Copywriter at JWT
mlsman5000's picture

Been done for laundry detergent "Brighter whites" and the whole pupil didn't get smaller just the Iris, more realistic.

mlsman5000
Activity Score 128
Saatchi & Saatchi
Stewart's picture

Horrible.

Stewart
Activity Score 67
FadZ's picture

Creativity unleashed is deceptive... I.e you think you have a creative ad.... but is it? and is creativity the only relevant coordinate in an ad?

FadZ
Activity Score 27
tamra C2
spacecadetglow's picture

ugh, unsettling.

spacecadetglow
Activity Score 247
Graphic Designer
tlimon's picture

disgusting

tlimon
Activity Score 24
istanbul
Guest commenter's picture

......O-O i don't get it

Guest commenter
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