Sky, 1

Agency Network: 
July 2008

Print advertisment created by FCB, Brazil for Fiat, within the category: Automotive.

Advertising Agency: Giovanni + DraftFcb, São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John, Sidney Araújo
Art Director: Marcus Saulnier
Copywriter: Luiz Kanadani
Art Buyer: Érika Sartini
Photographer: Alexandre Salgado / Stock Photos
Illustrator: Big Studios

Comments (6)

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CGilb09's picture
Activity Score 572

I haven't the slightest idea what this campaign is advertising, but it's not interesting enough to make me want to figure it out.

Tweet tweet: @ThisAbility

OMaxweller's picture
Activity Score 79

I think this is a very clever way of advertising a new sunroof in a car. Rather than placing the shadow on half of the photo, its utilizing half of an object. Nice work.

hello2riyas's picture
Activity Score 22

Its not good!

littlecake's picture
Activity Score 54

I have no idea what this is all about and even if it is half an object - I did not get it the first time and I still don't get- that not good advertising!

awenindo's picture
Activity Score 215

its just a ruddy sunroof for the love of god! the copy says as much. is the general intelligence quotient so low?

syammydhif's picture
Activity Score 4

what's the matter with the sky/ it something special...i couldn't read the message it's still blur perhaps there is no correlation uncover life