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Sky, 1

Campaign
Agency Network: 
Published/Aired: 
July 2008

Description

Print advertisement created by FCB, Brazil for Fiat, within the category: Automotive.

Advertising Agency: Giovanni + DraftFcb, São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John, Sidney Araújo
Art Director: Marcus Saulnier
Copywriter: Luiz Kanadani
Art Buyer: Érika Sartini
Photographer: Alexandre Salgado / Stock Photos
Illustrator: Big Studios
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CGilb09's picture

I haven't the slightest idea what this campaign is advertising, but it's not interesting enough to make me want to figure it out.

CGilb09
Activity Score 572
Northlich/ University of Cincinnati |

Tweet tweet: @ThisAbility

OMaxweller's picture

I think this is a very clever way of advertising a new sunroof in a car. Rather than placing the shadow on half of the photo, its utilizing half of an object. Nice work.

OMaxweller
Activity Score 79
Copywriter
hello2riyas's picture

Its not good!

hello2riyas
Activity Score 22
Bangalore
littlecake's picture

I have no idea what this is all about and even if it is half an object - I did not get it the first time and I still don't get- that not good advertising!

littlecake
Activity Score 54
I am a creative
awenindo's picture

its just a ruddy sunroof for the love of god! the copy says as much. is the general intelligence quotient so low?

awenindo
Activity Score 215
syammydhif's picture

what's the matter with the sky/cloud...is it something special...i couldn't read the message it's still blur perhaps there is no correlation uncover life

syammydhif
Activity Score 4
art appreciator
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