Advertisement

Selfies - Mailbox

Campaign
Agency Network: 
Published/Aired: 
March 2015

Description

Print advertisement created by Leo Burnett, Brazil for Fiat, within the category: Automotive.

Caption

The all new Fiat Freemont with rearview camera as standard.

Log in or register to post comments

Highest Rated

kleenex's picture

This is a total concept fail.

kleenex
Activity Score 51110
Web Designer/Developer
Temple's picture

So, the car took a selfie. Wow, what an insight.

Temple
Activity Score 11341
Creative Director
damnson's picture

Oh lord.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

T.'s picture

Still trying to figure this one out - my Fiat has a review camera and my postbox is taking a selfie? To share with my Fiat so it doesn't get bumped-off or will it be posted to the other boxes in the neighbourhood?

T.
Activity Score 1110

What's your ad telling the consumer?

kleenex's picture

This is a total concept fail.

kleenex
Activity Score 51110
Web Designer/Developer
advertising ninja's picture

This is a really cool and simple concept. The car has a camera on the back, so the things which are behind cars take selfies with that camera. Humorous, surprising, clear. Great print work. I just dont like the way the tagline is treated. I can see what they tried, but it doesn't look good.

advertising ninja
Activity Score 616
Art Director at brain, warsaw
gugi's picture

Bronce Cannes!

gugi
Activity Score 8
underscores's picture

Superb. As usual with LeoBurnett TM, probably a Cannes winner in few weeks.

underscores
Activity Score 335
Rodimens's picture

ok

Rodimens
Activity Score 229
Art Director
Featured Content

Latest Collections

Advertisement