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Agency Network: 
Published/Aired: 
December 2007

Description

Print advertisement created by FCB, Brazil for Fiat, within the category: Automotive.

Advertising Agency: Giovanni + DraftFcb, São Paulo, Brazil
Creative Directors: Sidney Araújo
Art Directors: Sidney Araújo
Copywriters: Guilherme Aché, Ricarrdo John
Photographer: Marcus Hausser
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Highest Rated

reject_subject's picture

I get the idea, but what does the copy say?

reject_subject
Activity Score 209
Copywriter at Idea Plus Skopje
Byte's picture

Oh no, the same concept again!!! pls!

Byte
Activity Score 327
Art Director |

Byte!

haha_p's picture

very old idea old excution But Cute :)

haha_p
Activity Score 29
Work
reject_subject's picture

I get the idea, but what does the copy say?

reject_subject
Activity Score 209
Copywriter at Idea Plus Skopje
bemfica's picture

the copy says: A fiat is only a fiat with the original parts.

bemfica
Activity Score 25
freelancer
Pila's picture

thats a good one.

Pila
Activity Score 177
Art Director |

Pila

borges's picture

dali brasil...

borges
Activity Score 66
freelance |

Art director Max Miranda
copywriter Kart Partlas
K§M IDEA

Twinsen1201's picture
Twinsen1201
Activity Score 50
Creative Director
Saatchi Makak's picture

BADDDDDDDDDDD

Saatchi Makak
Activity Score 246
Singapore
m í t i c o's picture

A parte de haberse hecho varias veces antes, me parece que la dirección de arte debió haber sido más sutil.

---------------------------------------------
De nada sirve una Gran idea sin una Gran ejecución.
http://artektracho.blogspot.com

m í t i c o
Activity Score 676
Art Director at BBDO Honduras
adsthinker's picture

someone did the same for mitsubishi outlander 4wd ads before... and the headline is successful blend of safety and speed. here it is
http://mapage.noos.fr/joelapompe2/assets/animix14.jpg

adsthinker
Activity Score 119
student
mrtalented's picture

forced

mrtalented
Activity Score 2171
Creative Director
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