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Psycho

Campaign
Agency Network: 
Published/Aired: 
March 2008
Fiat Print Ad -  Psycho

Also From This Campaign 2

Description

Print advertisement created by FCB, Brazil for Fiat, within the category: Automotive.

Caption

Avoid unpleasant surprises. Use only Fiat original parts.

Advertising Agency: Giovanni+Draftfcb, Rio de Janeiro, Brazil
Creative Directors: Adilson Xavier, Cristina Amorim, Fernando Barcellos
Art Directors: Felipe Gomes, Carlos Paboudjian
Copywriters: Fábio Penedo, Felipe Rodrigues
Photographer: Alexandre Salgado / Artluz Studio
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Have Heart's picture

Idea is so-so, but I love the artwork.

Have Heart
Activity Score 922
Art Director
roggee's picture

nice

roggee
Activity Score 4
Creative Copywriter
latotongtatoy's picture

Yawn.

latotongtatoy
Activity Score 110
Graphic Designer at Glimpses Advertising
BOOBJOB LOOBCANNON's picture

Not bad. I chuckled. But wasn't blown away.

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

Weezard's picture

I think the copy is a bit barren. Love the artwork

Weezard
Activity Score 50
Dr. Dedo Verde's picture

Killer!

Gomeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeees!!!!!!!

Dr. Dedo Verde
Activity Score 24
Unemployed |

Dr. Dedo Verde
Relax. All ads of the world's done.

jazarah's picture

nice

jazarah
Activity Score 1262
360 grados's picture

art direction its nice, im like the idea

360 grados
Activity Score 305
Graphic Designer
Diego Jarrin's picture

lindisimo!

Diego Jarrin
Activity Score 57
Creative Director
ANDRECHE's picture

awesome!!!

ANDRECHE
Activity Score 56
Art Director at TORO FISCHER
jimkuz's picture

Works for me. Thought provoking.

jimkuz
Activity Score 412
Graphic Designer at Freelance
Darko's picture

Great artwork !!!

But this was NOT the motel, but the house of Bates.
I would have put the motels on the right side of the picture.
And maybe some dark figure looking down at the car.
This concept is a bit too direct to my taste.
But still, it attracted my attention.

Darko
Activity Score 25
Advertising Young Director |

http://boy-meets-girl.skynetblogs.be/

camiseta's picture

fake fake fake. soooooo fake.

camiseta
Activity Score 31
Art Director at dentsu
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