Agency Network: 
December 2007

Print advertisment created by FCB, Brazil for Fiat, within the category: Automotive.

Advertising Agency: Giovanni + DraftFcb, São Paulo, Brazil
Creative Directors: Sidney Araújo
Art Directors: Sidney Araújo
Copywriters: Guilherme Aché, Ricarrdo John
Photographer: Marcus Hausser

Comments (13)

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AlphaDog's picture
Activity Score 265

This metaphore again?
Porra Giovanni, vai dizer que nunca viu esse recurso antes?

dcgroppo's picture
Activity Score 239

what does this thing says???

Boas ideas's picture
Boas ideas
Activity Score 265

Mas montruos para repuestos.

washiam's picture
Activity Score 443

can some good guy explain this for me?

dragon's picture
Activity Score 113

I think this is about original parts.

whitespace's picture
Activity Score 1953

Funky Owl. If fake parts makes my car look so good I'd go fake all the way.

lucachez's picture
Activity Score 38

Well , mazda. chevy and now fiat... the thing is , if i put fake parts in my car, the car may look bad , what if you put a rat tail or something like that , its really stupid make the animal look better , just like the spider , well whatever.

Kateter's picture
Activity Score 2029

now italians influence brazil...

where is this world going?

cullers's picture
Activity Score 332

This is about fake parts? that's what I get for not reading the language. I thought it was saying that with a fiat you get all the smarts (like smart engineering) along with the beauty(the showy design).
owl plus peacock. you don't have to sacrifice brains for beauty.

I'm apparently off in left field here.

Saatchi Makak's picture
Saatchi Makak
Activity Score 246


juba_lp's picture
Activity Score 82

it says "A FIAT is only a FIAT with original parts"..
but i dont know how the fuck the owl is floating..

Twinsen1201's picture
Activity Score 50

I agree with whitespace... This version of the owl is even better than the original one = the fiat looks better with fake parts OOPS

yun siang orangutan's picture
yun siang orangutan
Activity Score 298