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Campaign
Agency Network: 
Published/Aired: 
June 2008

Description

Print advertisement created by Leo Burnett, Argentina for Fiat, within the category: Automotive.

Advertising Agency: Leo Burnett, Buenos Aires, Argentina
Chief Creative Directors: Seto Olivieri, Pablo Capara
Creative Directors: Carmelo Maselli
Art Directors: Carmelo Maselli
Copywriters: Luis Sanchez Zinny
Agency Producer: Mariana Haxell
Photographer: Juan Mathe (argentinafoto)
Account Director: Hernán Cuñado
Account Executive: Emanuel Abeijon
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Highest Rated

Guest's picture

great

Guest
Disco Munky's picture

The Orange network used this exact style a few years ago. They even had build-your-own cardboard men as part of their DM campaign.

This is ok. The message seems very generic though.

"stay low, move fast"

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

Guest's picture
Guest
Guest's picture

Lovely art direction but message doesnt spring out at me

Guest
Guest's picture

Beautifull! <3

Guest
Guest's picture

Paper art is so last year.
I like but isn't a original stuff.

Guest
Guest's picture

it's so two years ago using expresions like "paper art is so last year"

Guest
Guest's picture

i like this many years old campaign much more: http://adsoftheworld.com/media/print/cinemaxx_stairs or http://www.hans-weishaeupl.com/index.php?id=13
"28.4% of all fatalities occur at home. You'd better not be there."

Guest
Guest's picture

great

Guest
Guest's picture

TANTOS PARA MAS DE ESTO??????

Chief Creative Directors: Seto Olivieri, Pablo Capara
Creative Directors: Luis Sanchez Zinny, Carmelo Maselli
Art Directors: Ammiel Fazzari, Carmelo Maselli
Copywriters: Juan Ignacio Galardi, Matías Eusebi, Luis Sanchez Zinny
Agency Producer: Mariana Haxell
Photographer: Juan Mathe (argentinafoto)
Account Director: Hernán Cuñado
Account Executive: Emanuel Abeijon

LABUREN DE VERDAD

Guest
DarkSide's picture

Bonita arte. Idea mediana.

DarkSide
Activity Score 1066
Other
Guest's picture

everything is used over and over. it's how you execute it.

this has a good look, but lets be honest it's rather flat! excuse the pun

Guest
Guest's picture

brilliant art direction. very very nice :)

-T.J.Mapel

Guest
Guest's picture

lo mejor que vi en mi vida

Guest
cebado's picture

Posta es realmente increible la dire de arte, osea genial

cebado
Activity Score 256
General Manager at --
Guest's picture

Marabillosa direccion de arte. Una cagada de idea

Guest
Guest's picture

fresh.

Guest
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