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Novo Pálio, 2

Campaign
Agency Network: 
Published/Aired: 
January 2012

Description

Print advertisement created by 9mm Propaganda, Brazil for Fiat, within the category: Automotive.

Caption

A little more innovation and the users manual would have to come in the trunk.

Advertising Agency: 9mm, Florianópolis, Brazil
Creative Director: Alexandre Guedes
Art Director: Ramiro Pimentel
Copywriter: Anderson Nascimento
Illustrator: Ramiro Pimentel
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alecrespo's picture

duca #brazilzilzil.... o/

alecrespo
Activity Score 157
Art Director at 9mm
ancana22's picture

"very beautiful" ,,,,,,, criativ in the vain

ancana22
Activity Score 276
Redator
kleenex's picture

not for me.

kleenex
Activity Score 51166
Web Designer/Developer
arthor's picture

Or you could have actually been innovative like other companies and put it the manual in a touch device that's built into the car's computer.

arthor
Activity Score 513
rakistangel's picture

is the background on the right perspective?

rakistangel
Activity Score 77
Art Director
alaaelalfi's picture

What's wrong with the car shadows ... This ad need more graphics work ...

alaaelalfi
Activity Score 40
Art Director at UPS
kalpesh78's picture

Agree with rakistangel. The perspective is all off.

kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

bate_palmas's picture

I'm not convinced the 'benefit' is appealing enough here. It may have to fit in the trunk?

All it tells me is this car is gonna be damn complicated

bate_palmas
Activity Score 1479
CuriousPencil's picture

+1

CuriousPencil
Activity Score 4225
Copywriter
gioborde's picture

I think the perspective is perfectly alright, it´s just the car that´s missing the right front wheel, +1

gioborde
Activity Score 1387
Art Director at LEO BURNETT |

GiBo

Felipe Takemura's picture

WOW! Nice job!

Felipe Takemura
Activity Score 15
liny_77's picture

NO! Poor and weak job, sorry.

liny_77
Activity Score 206
Creative Director
gbl's picture

Poor, weak job, awful art stuff... not at brazillian level.

gbl
Activity Score 451
Copy
Wordfruit's picture

To me, this looks like it might be suggesting a negative:

"This car is full of confusing gadgets. You'll need a manual to figure it all out."

Wordfruit
Activity Score 1023
Jackbr's picture

:)

Jackbr
Activity Score 1500
Art diretor |

JackBR

morse's picture

I don't think it works.

morse
Activity Score 18024
Art Director |

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