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Novo Pálio, 1

Campaign
Agency Network: 
Published/Aired: 
January 2012

Description

Print advertisement created by 9mm Propaganda, Brazil for Fiat, within the category: Automotive.

Caption

The critics thought it was innovator.
The specialists thought it was different.
Who bought it, are bragging about it.

Advertising Agency: 9mm, Florianópolis, Brazil
Creative Director: Alexandre Guedes
Art Director: Ramiro Pimentel
Copywriter: Anderson Nascimento
Illustrator: Ramiro Pimentel
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alecrespo's picture

the red car is more beautiful... o/

alecrespo
Activity Score 157
Art Director at 9mm
ancana22's picture

Show...show...show...é Paul McCartney

ancana22
Activity Score 276
Redator
alaaelalfi's picture

The car is beautiful .. The ad is ????????? ...

alaaelalfi
Activity Score 40
Art Director at UPS
thirdseason33's picture

What's the point?

thirdseason33
Activity Score 39
Art Director
gioborde's picture

I think the perspective is perfectly alright, it´s just the car that´s missing both right wheels, +1

gioborde
Activity Score 1387
Art Director at LEO BURNETT |

GiBo

Felipe Takemura's picture

Great! Fantastic!

Felipe Takemura
Activity Score 15
Wordfruit's picture

I don't find the copy believable.

If it said something specific I think there'd be more chance I'd believe it.

Wordfruit
Activity Score 1023
truetoy's picture

Yeah, it really does look like that car is missing two wheels. Oh well, it looks like someone installed a hid conversion kit (in both low beams and high beams! Who does that?), so maybe that will support the passenger side?

lol.

truetoy
Activity Score 2
tchellob's picture

No art direction, no concept and producers spamming comments. Could you tell me about lens flare effect? Terrible!

tchellob
Activity Score 9
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