Agency Network: 
March 2010

Print advertisment created by Leo Burnett, Brazil for Fiat, within the category: Automotive.

Focus on the road, not on the GPS.
Fiat Linea with voice activated built in GPS.

Advertising Agency: Leo Burnett, Brazil
Creative Director: Ruy Lindenberg
Art Director: Alessandro Bernardo
Copywriter: João Caetano

Comments (9)

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Guest's picture

Wow :)

dadada's picture
Activity Score 1720

Wow :)

Everybody is creative, be yourself.

dsklan's picture
Activity Score 1926

dont understand, no you focus on the cockpit interior, is that so much better? btw, voice navigation is a standart function on every gps...

Guest's picture

Voice ACTIVATION is what they are advertising, not voice navigation...

Voice navigation is not standard on ALL sat navs and GPS devices - I have one for a motorcycle which does not have voice commands unless you use the bluetooth earpice.

Billoughsby's picture
Activity Score 5144

Extremely cool visual, but it negates the verbal message "focus on the road" directly. Oops.

That's it.

Marlus Lau's picture
Marlus Lau
Activity Score 1808

Yeah, maybe if they've had explored outside the car more, it would make more sense. But still nice, I believe the message was delivered.

brookjohnston's picture
Activity Score 296

This is badass.

jackmancer2017's picture

Very awesome ;D

CommandZ's picture
Activity Score 2498

Very cool, but did they miss an opportunity to pay off the line of focusing on the road with an actual image of the road in the negative space of the windshield? With the map treatment of the interior that would of been a slam dunk.