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F

Campaign
Agency Network: 
Published/Aired: 
April 2014
Fiat Print Ad -  F

Also From This Campaign 3

Description

Print advertisement created by Leo Burnett, Brazil for Fiat, within the category: Automotive.

Caption

A text message is an accident waiting to happen. Drive responsibly.

Advertising Agency: Leo Burnett Tailor Made, São Paulo, Brazil
Creative Directors: Marcelo Reis, Guilherme Jahara, Pedro Utzeri
Art Directors: Pedro Utzeri, Luis Paulo Gatti
Copywriter: Rafael Genu
Illustrator: Big Studios
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Highest Rated

gatti.lp's picture
gatti.lp
Activity Score 33
damnson's picture

This just doesn't make any f*cking sense. Two people are texting at simultaneously???

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

baliais's picture

The red light is for the bus.

baliais
Activity Score 2618
Graphic Designer
damnson's picture

Yeah but do busdrivers text?? I don't think so.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

NY Belfry's picture

There was one with the MTA on the news not too long ago I recall.

NY Belfry
Activity Score 1045
Other at City College of Technology
gatti.lp's picture
gatti.lp
Activity Score 33
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