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Don't let go

Agency Network: 
Published/Aired: 
August 2015
Fiat Print Ad -  Don't let go

Description

Print advertisement created by Leo Burnett, Turkey for Fiat, within the category: Automotive.

Caption

Both hands always on the steering wheel.

Advertising Agency: Leo Burnett, Istanbul, Turkey
Creative Directors: Oktar Akin, Emrah Akay
Creative Group Head / Art Director: Ekin Arsiray
Copywriter: Ari Koen
Senior Copywriter: Ömer Siber
Photographer: Cihan Unalan
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Highest Rated

ticktack's picture

I think creepy too. But never done before. congratz.

ticktack
Activity Score 12
ramiro_apache's picture

kinda creepy

ramiro_apache
Activity Score 1054
General Manager
CrackerJackFlash's picture

Yes, creepy. But in a Cannes kinda way.

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

kleenex's picture

and that improves on the creepiness.

kleenex
Activity Score 52582
Web Designer/Developer
talkingisfree's picture

quite bad

talkingisfree
Activity Score 2712
Art Director
Noswadizzle's picture

Its like a horror movie scene; picture the person trying to escape an evil entity and as they are driving away, thinking they are free, it grabs them...

Noswadizzle
Activity Score 484

Noswadizzle

Culture's picture

I liked it...

Culture
Activity Score 978
Creative Director
halaby87's picture

Hmmm intresting

halaby87
Activity Score 10306
Gandalfthecat's picture

It's cool, but is "keep both hands on the wheel" something that requires advertising?

Gandalfthecat
Activity Score 228
Copywriter at Canada
T.'s picture

Not bad.

T.
Activity Score 1110

What's your ad telling the consumer?

ticktack's picture

I think creepy too. But never done before. congratz.

ticktack
Activity Score 12
SmAsh's picture

I agree with Gandalfthecat. Yes it's cool in a creepy kinda way but is it necessary? Or is the angle more to do with the excitement you feel when driving a Fiat that makes you want to hold on?

SmAsh
Activity Score 590
Creative Director at ColumbusDDB
Priya Wijetunga's picture

Never seen before.

Priya Wijetunga
Activity Score 1667
General Manager
carloscae's picture

it would totally fit a social responsibility campaign from a government agency, or so, about driving safe and getting home well.
but for selling cars this doesn't seem very exciting.

carloscae
Activity Score 11
Art Director at E2 Communications
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