Agency Network: 
December 2012

Print advertisment created by Leo Burnett, Turkey for Fiat, within the category: Automotive.

Panic Brake Assistance System. Because animals love to surprise.

Advertising Agency: Leo Burnett, Istanbul, Turkey
Executive Creative Director: Idil Akoglu Ergulen
Creative Director: Guven Haktanir
Copywriter: Selcuk Akyuz
Art Director: Selim Unlusoy
Illustrator: Christian Nauck
Advertiser's Supervisor: Ozgur Suslu, Melike Guleli
Account Manager: Mehmet Numanoglu
Planner: Ozgun Ozkalay

Comments (10)

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vote4pedro's picture
Activity Score 4601

That's all well and good. But what am I supposed to do when I actually want to run over a cat?

Nike Diesel's picture
Nike Diesel
Activity Score 13630

u might have a panic attack

certaintly's picture
Activity Score 3994

hehehehe i like

glutamin's picture
Activity Score 107

well done.'s picture
Activity Score 288

good art. funny concept. Visual says it all. No copy needed.

Siddarth Basavaraj's picture
Siddarth Basavaraj
Activity Score 1673

Funny loved it :)

Love creating ads..

goldi's picture
Activity Score 343

difrent point of view, funn is allways good.
and nice Art direction

kleenex's picture
Activity Score 51022

good stuff.

Lecter Lecaros's picture
Lecter Lecaros
Activity Score 564

Nice art direction, I have seen a similar concept though

Nike Diesel's picture
Nike Diesel
Activity Score 13630

great idea coming from Fiat ;) and great illustrations as well. nice work.