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Bus

Campaign
Agency Network: 
Published/Aired: 
July 2013
Fiat Print Ad -  Bus

Also From This Campaign 3

Description

Print advertisement created by Leo Burnett, Brazil for Fiat, within the category: Automotive.

Caption

You either see the letter or the bus. Don’t text and drive.

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certaintly's picture

i like the visual (although it's nothing new really - negative space is an old trick)
but the copy sucks

certaintly
Activity Score 3994
stke's picture

Dude, you shit on everything. You opinion is invalid.

stke
Activity Score 274
Copywriter
certaintly's picture

just on the bad stuff.

what did i say that you disagree with.
-good visual
-negative space as an overused trick , nothing new.
-horrible copy

^out of that list, what is "invalid"

certaintly
Activity Score 3994
Lecter Lecaros's picture

Looking forward to see your brilliant work.

Lecter Lecaros
Activity Score 564
Creative Director at JWT |

http://lecarosmatias.wix.com/home

certaintly's picture

me too.

(and just because someone can critique, it doesnt mean their work will be brilliant)
i repeat, what part of my criticism do you disagree with?
is the use of negative space something new and amazing to you?
do you think the visual is bad?
do you think the copy is good?

instead of attacking the work of mine you havent seen, attack my actual criticism.

certaintly
Activity Score 3994
jrs's picture

Sometimes it's better to shut up Dude.

jrs
Activity Score 398
Copywriter
jrs's picture

.

jrs
Activity Score 398
Copywriter
MadManNYC's picture

Hey dickhead: Are you an asshole? Certainly. Are you creatively insecure? Certainly. Do you doubt your own talent and ability? Certainly. Do you have the balls to put your own work up here and let others critique it? Certainly not. I would love to see your work. I think we would ALL like that. But you're a fucking coward. Or, you know your work sucks ass. Or, you don't even have any work. Which would explain why you have so much time to shit on everyone else stuff.

MadManNYC
Activity Score 109
Creative Director
anónimo de la calle's picture

CANNES LIONS 2013 WINNER!!!! ;-)

anónimo de la calle
Activity Score 38
Copywriter |

anónimo de la calle

monoliz's picture

i think it's more than ok

monoliz
Activity Score 1304
morse's picture

Wow, this is brilliant.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

josh n.'s picture

Great concept, but this one is lacking in execution ... it took me a while to see the bus!

josh n.
Activity Score 484
Art Director at Miami Ad School - New York |

www.joshnamdar.com

Maelstrom's picture

Love it

Maelstrom
Activity Score 19
apuorva's picture

its simplyyy wow//(y)....like d campaign

apuorva
Activity Score 100
Art Director
Bob.C's picture

Clean simple, I think that this is the best of them as it's the least obvious.

Bob.C
Activity Score 1159
Copywriter at Convince Ltd |

= http://we-convince.com/ =

kleenex's picture

Great font work.

kleenex
Activity Score 51098
Web Designer/Developer
Lecter Lecaros's picture

nice

Lecter Lecaros
Activity Score 564
Creative Director at JWT |

http://lecarosmatias.wix.com/home

ChuckN's picture

Great.

ChuckN
Activity Score 139
Copywriter
EXEL's picture

great!

EXEL
Activity Score 94
pencilhead's picture

wow

pencilhead
Activity Score 231
Art Director
voldemor's picture

i lke it!

voldemor
Activity Score 50
Copywriter
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