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Black panther

Campaign
Agency Network: 
Published/Aired: 
June 2010
Fiat Print Ad -  Black panther

Also From This Campaign 2

Description

Print advertisement created by Leo Burnett, France for Fiat, within the category: Automotive.

Caption

500 Black Jack
Reveal your dark side.
Limited Edition - 250 models only.

Advertising Agency: Leo Burnett France, Asnieres sur Seine, France
Creative Director: Guillaume-Ulrich Chifflot
Art Director: Romain Toffoli
Copywriter: Elise Baudour
Photographer: Marc Da Cunha Lopes
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jackmancer2017's picture

Oh boy. What to say. Normally it's Italians who make weird ads, now it's Italian brand in France!

jackmancer2017
Guest's picture

I think "250 models only" is wrong. Model = A particular line of cars, not the numbers. In this case, 'Fiat 500' is the model.

Perhaps "Only 250 units" will work.

Guest
Guest's picture

The same word is used in USA for a model of car or for the number of cars.

Guest
Guest's picture

I think "models" is ok.

Guest
mikek2's picture

Too true, yet the slang of the word is being used here. I think they are using it to sound different, which they have obviously achieved :P

mikek2
Activity Score 28
Creative Director
fotdot's picture

Oi ve.

fotdot
Activity Score 673
Creative Director
Guest's picture

Eso esta bien.

Guest
Advert Norton's picture

i can not say bad ad but i can not say brilliant ad. it's something

Advert Norton
Activity Score 26
Guest's picture

magnifique !

Guest
talkingisfree's picture

I don't like it. Everything with "the dark side" is soooo boring.
However is just average communication with average execution.

talkingisfree
Activity Score 2712
Art Director
Guest's picture

NICE

Guest
Guest's picture

Like it

Guest
Guest's picture

Deja fait, c'est dommage qu'une agence comme Léo en soit la....
http://adsoftheworld.com/media/print/duende_azul_tiger

Guest
Guest's picture

Ce n'est pas du tout la même idée !

Guest
Guest's picture

exelente!

Guest
sepa's picture

muy buena campaña

sepa
Activity Score 2
Web Designer/Developer at sepa
silvi's picture

Idea is used. Execution is great.

silvi
Activity Score 4172
Copywriter
Guest's picture

really nice

Guest
alexander_bickov's picture

gREAT IDEA

alexander_bickov
Activity Score 3279
Guest's picture

good stuff...

Guest
Guest's picture

Already Done Guys, let your brain be a little more creative ...

Guest
Guest's picture

L'idée visuelle est la même mais le concept différent. Seulement là, le concept pour Fiat, c'est ras les paquerettes, donc rien ne sauve cette campagne. Venant de LeoBurnett, c'est pas étonnant. Il est loin le temps où cette agence faisait rêver...

Guest
Guest's picture

Quand tu en étais, n'est-ce pas ?

Guest
Guest's picture

seen before

Guest
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