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Bed

Campaign
Agency Network: 
Published/Aired: 
December 2010

Description

Print advertisement created by Leo Burnett, Spain for Fiat, within the category: Automotive.

Caption

Add something, change something. Customize yours at Fiat.es

Advertising Agency: Leo Burnett Iberia, Spain
Executive Creative Director: Chacho Puebla
Creative Directors: Francisco Cassis, Sergio Lobo
Art Directors: Bruno Nakano, Sergio Lobo
Copywriters: Hernán Ramos, Francisco Cassis
Illustrator: Bruno Nakano
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CuriousPencil's picture

I'm not one to shy away from a puzzle, so I went to the website; found the 500 gallery. And wow. Aren't those pictures lovely. Every picture I clicked, it did change. To another lovely picture. A lovely gallery of changing pictures of interiors. The only thing I can add is "Where's the thing you promised?"

CuriousPencil
Activity Score 4225
Copywriter
fredsushiman's picture

lost in translation... www.fiat.es/fiat-500/configura

fredsushiman
Activity Score 65
CuriousPencil's picture

Thank you. I take back my pointless moan from above. This is nice.

CuriousPencil
Activity Score 4225
Copywriter
fredsushiman's picture

:)

fredsushiman
Activity Score 65
morse's picture

Fun campaign. Love such riddles.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

jackmancer2017's picture

Yeah I like it but I think the link to the car is very thin and minimal.

jackmancer2017
Lazarus's picture

Okay.

Lazarus
Activity Score 1536
Creative Director
jmadfreak's picture

VERY CLEVER!
AND THE ART DIRECTION IS SUBLIME.
9/10

jmadfreak
Activity Score 66
Homero's picture

I love this campagin! Gold!

Homero
Activity Score 21
Martijn's picture

Great campaign, really funny.

Martijn
Activity Score 1888
Copywriter at nurun |

https://twitter.com/Martijndotfr

LeeHarvey's picture

Nice art direction, nice campaign. I like.

LeeHarvey
Activity Score 3045
Creative Director
marcellod's picture

Simple idea.
Crafted art.
Clever jokes.

marcellod
Activity Score 60
luispiter's picture

i love it... excelent

luispiter
Activity Score 2756
comunication
kleenex's picture

I like, but do not love it.

kleenex
Activity Score 51110
Web Designer/Developer
talkingisfree's picture

Is a good campaign. Not sure about the art direction at all. However nice work.

talkingisfree
Activity Score 2712
Art Director
Billoughsby's picture

Pretty.

Billoughsby
Activity Score 5144
Art Director |

That's it.

CuriousPencil's picture

See it's these constructive critiques that really make AOTW worth visiting. We should really campaign for more of these one-word summations. That way it would make scrolling through endless pages of comments that much easier to digest. Fewer words, that's what we need. F*ck pithy, scrub zesty. Let's aim for monosyllabic - max.

CuriousPencil
Activity Score 4225
Copywriter
Billoughsby's picture

"Ouch."

Billoughsby
Activity Score 5144
Art Director |

That's it.

Davosk's picture

Bravo.

Davosk
Activity Score 4815
Art Director
Billoughsby's picture

That's two syllables. ;)

Billoughsby
Activity Score 5144
Art Director |

That's it.

MidasTouch's picture

Funny! :)
The bed / trampoline stuff: I like that xD

MidasTouch
Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

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