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Battery

Campaign
Agency Network: 
Published/Aired: 
September 2008

Description

Print advertisement created by FCB, Brazil for Fiat, within the category: Automotive.

Advertising Agency: Giovanni + DraftFcb, São Paulo, Brazil
Creative Directors: Sidney Araújo
Art Directors: Sidney Araújo, Juliana Utsch
Copywriters: Ricardo John
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izmild's picture

Battery can not say durable for this. Alkaline as a brand can say that...

izmild
Activity Score 770
Associate creative director |

izmild
http://uniquetvcomm.blogspot.com

Crisp One's picture

this one is good...does Duracell know about it?

Crisp One
Activity Score 2005
Other at New York
Quink's picture

ok enough... nobody really needs a 25-ad campaign.

Quink
Activity Score 234
Copywriter
Guest commenter's picture

Four cds. Obviously none of them wanted to kill any of the others ideas lest someone killed theirs. Knowing which ideas to kill is as important as knowing what to keep.

Guest commenter
unaquestionediali's picture

i'm getting bored browsing all those mille's campaigns...

unaquestionediali
Activity Score 484
Copywriter |

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