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Stairs

Campaign
Agency Network: 
Published/Aired: 
November 2010
FGV Print Ad -  Stairs

Also From This Campaign 2

Description

CEO is an executive course from Fundação Getulio Vargas (FGV).

Print advertisement created by Agencia3, Brazil for FGV, within the category: Education.

Advertising Agency: Agência 3, Rio de Janeiro, Brazil
Creative Directors: Alvaro Rodrigues, Luis Claudio Salvestroni
Art Director: Ivan Loos
Copywriter: Lucas Ribeiro
Illustrator: Filet com Fritas
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arke1's picture

Cool illustration! That's like my perfect pad, needs more fireman's poles though.

arke1
Activity Score 235
Art Director |

http://www.arke1.com.au

luispiter's picture

i like the art direction

luispiter
Activity Score 2756
comunication
jackblack's picture

Okay. Not bad.

jackblack
Activity Score 2357
Art Director
dadada's picture

CEO / FGV ?? what's the product? what's the message should i get?

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

jliopf's picture

Sweet art direction! I like!

jliopf
Activity Score 92
Creative Director at New York
CuriousPencil's picture

Guys. If you're running a course for executives, and telling them you can get them upstairs where they can play indoor golf in colour, wouldn't it be nice if those nice blue stairs of yours WENT SOMEWHERE?

CuriousPencil
Activity Score 4225
Copywriter
krautland's picture

explosion drawing principle. you always separate items so you can see them better.

krautland
Activity Score 3216
Art Director at erm... no calls please.
DIVPravin's picture

not bad

DIVPravin
Activity Score 54
Graphic Designer at Infinity Advt.
maximvg's picture

I think if the make distance between levels is large or show the evolution of chaos in an optimized state make this AD better.

maximvg
Activity Score 156
Art Director
morse's picture

Very nice art.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Marlus Lau's picture

The idea is not new, but is cool. But what 'CuriousPencil' said makes sense: the product should lead to the benefit directly. I think would be stronger.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
lalmadv's picture

I think there's a good reason for putting the stairs apart, it's a kind of "call to action". It's up to you to make the stairs useful: you have to run this course to do it.

lalmadv
Activity Score 78
Copywriter
sam4grafix's picture

nice execution

sam4grafix
Activity Score 94
Art Director at IMPACT BBDO, DUBAI |

ITS ALL BEEN DONE!

kleenex's picture

not bad.

kleenex
Activity Score 51166
Web Designer/Developer
chapelier's picture

Love the art, but not sure what they're selling though.

chapelier
Activity Score 154

keeping the right side of your head warm. http://thethinkingtoque.blogspot.com

theanc's picture

Very nice art and idea.

theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

Schizzy's picture

Would've made an even better DM I think.

Schizzy
Activity Score 203
Copywriter
Kyput's picture

done exactly the same..

Kyput
Activity Score 62
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