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Rat, hat, hatch

Campaign
Agency Network: 
Published/Aired: 
May 2012

Description

Print advertisement created by dim&canzian, Brazil for FF English School, within the category: Education.

Caption

Make your english clear

Advertising Agency: dim&canzian, São Paulo, Brazil
Creative Directors: Michele Dim D'Ippolito, Guilherme Facci
Art Directors: Thiago Martinhão, Michele Dim D'Ippolito
Copywriter: Paulo Marcussi, Michele Dim D'Ippolito
Illustrator: Sattu
Media Director: Marcio Canzian
Media Supervisor: Mauricio Belchior
Accounts: Marina Pardo, Cristiane Bender
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hmaffia's picture

Who is the target? People who doesn't know english, right?

If they don't know, they will never get the message you're trying to say here.

hmaffia
Activity Score 746
Copywriter at Universidade de Brasila |

http://heliomaffia.com.br

gonndo's picture

I disagree...

They're saying "make your English clear", that implies that you have at least a minimum level of English, and they're inviting to speak it in a proper way. I think almost 80% of the people go to an English Language school to improve their English, not to learning it.

gonndo
Activity Score 1094
Copywriter |

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

hmaffia's picture

Not in Brazil.

This would never work here. Less than 5% has a decent English.

hmaffia
Activity Score 746
Copywriter at Universidade de Brasila |

http://heliomaffia.com.br

allan080i's picture
allan080i
Activity Score 117
Creative Director at Jotabequ Grey |

http://www.behance.net/allanjimenez

Shawali's picture

Same old idea, different execution.......

Shawali
Activity Score 8442
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

admiral's picture
admiral
Activity Score 12
nemesis's picture

Out of the three, this one's the least clear. Amazing art direction, though.

nemesis
Activity Score 765
Creative Director
Design Central's picture

Like it for sure.

Design Central
Activity Score 364
salil.sharma's picture

Awesome Illustration

salil.sharma
Activity Score 2471
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

killazol1's picture

like the illustration. the end

killazol1
Activity Score 354
kleenex's picture

cool concept.

kleenex
Activity Score 51787
Web Designer/Developer
artyduran's picture

Nice ilustration. Poor execution. Very difficult to understand.

artyduran
Activity Score 1582
Copywriter
Fernando Fernandes's picture

Tenho que me retratar com os criadores! Parabéns! boa sacada em unir coisas diferentes que podem parecer ter a mesma pronuncio em ingles! SUPER!

Fernando Fernandes
Activity Score 1416
Creative Director at Criative Director \TBWA Bolívia
mertos's picture

cool

mertos
Activity Score 904
Creative Director
Camel Toe's picture

This piece there is not a  Good execution as the other pieces of this campaign. But the words mix are so nice...

Camel Toe
Activity Score 129
Creative Director at dim&canzian
Camel Toe's picture

clap clap clap . This campaign is the: BEST AD OF THE WEEK in the Archive!! Who know what is advertising loves this campaign

Camel Toe
Activity Score 129
Creative Director at dim&canzian
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