Agency Network: 
January 2008
Fevi Kwik Print Ad -  Fixed

Also From This Campaign 2


Print advertisement created by Ogilvy, India for Fevi Kwik, within the category: House, Garden.

Advertising Agency: Ogilvy & Mather, Mumbai, India
Creative Directors: Piyush Pandey, Abhijit Avasthi
Art Directors: Samir Sojwal, Akshay Thakur
Copywriter: Dharini Shah
Photographer: Makarand Shiraskar
Log in or register to post comments
ibeg2differ's picture

Ivan, are you serious? What are you posting?

Activity Score 420
ivan's picture

C'mon. It's from O&M. It can't be that bad. ;)

Creative Director at Ads of the World
wkanaan's picture

true, its not that bad. but you know..unfortunately sometimes we see certain ads and a big chunk of our judgement comes from when we find out what agency. Sometimes we see 'ok' ads but when it's from Saatchi or O&M then we go oh wow that must be really good. But anyway only sometimes, an idea is an idea but it does add credibility to find out what's the agency

Activity Score 483
Art Director
ivan's picture

Sometimes I post ads from big agencies just to inform you guys about what is being done at big ad houses.

Creative Director at Ads of the World
JAGGY's picture

It's not bad at all. I love it.

Activity Score 1382
Copywriter at TBWA, Mumbai |

Jaggy, MICA Ahmedabad

everartz's picture

this is not making any sense to me!
it should have been posted in the forum and all the replies were" try harder"


Activity Score 7613
Art Director |

| everartz |

dr_alfonso_bremel's picture

it´s ok

Activity Score 179
Caldas Naya |

Dr. Alfonso Bremel

pankajadsoftheworld's picture

Guys!High time to apply for a creative job in O&M...Dont miss the oportunity,...i'm leaving for it ...O!god, where the hell i kept my college portfolio...

Activity Score 433
ilovegreatads's picture

was this piece entered by the agency themselves? hope not.

Activity Score 312
Creative Director
Torenaga's picture

Where's the idea?

Activity Score 140
Yr's picture

awesome, by the way )))

Activity Score 168
capywriter's picture

This is great! Unfortunately none of you seems to get it... and then throwing around bad comments and discussing the agency is easy...
Idea is very simple though. See yourself as the person saying this line. Before you start speaking something is broke and needs to be fixed. By the time you finished saying this line, the job is already done. So simple and so good ;)

Activity Score 5512
Copywriter at Freelance
chintan ruparel's picture

exactly! i don't know why is everyone being so cynical n not getting the idea... simple yet superb and effective according to me. Moreover, its released... i've seen these up on hoardings myself. good job folks!

chintan ruparel
Activity Score 1516
Copywriter |

~ old habits die hard, older ones never do ~

Ad Junkie At Large's picture

ya, I thought it was clever, fun way of illustrating how quickly it does the job.

Ad Junkie At Large
Activity Score 554
Art Director
juliangray's picture

I understand the idea but i ALSO understand that the target audience needs to get it to. If a bunch of creatives used to taste and judge advertising have troubles getting this i cant imagine a C would make of this.
The mayority of people not getting this doesnt mean that this people are wrong but that the ad has trouble in his reading.

How come a comunication that doesnt get trough its "simple and so good?"?

Activity Score 987
Art Director
supersupergirl's picture

agree totally with capywriter... its simple and brilliant...

Activity Score 294
Copywriter at JWT
wearmysocks's picture

Well, I love the copy on both of these. If people say these are bad they need to re-read it.

No idea why there were two art directors involved though. White background, bottle of glue, copy paste. I'm a copywriter and I could've done this.

Activity Score 1085
Copywriter at In-house at a multinational based in London |

Energizer Bunny arrested, charged with battery.

juliangray's picture

Say that to the guy fliping newspaper pages on the train. Wait you didnt get it! Go back! Re-read it!

Activity Score 987
Art Director
Torenaga's picture

Sorry!!! I was wrong the evaluation...this is a great work!!!!!

Activity Score 140
Torenaga's picture

Sorry!!! I was wrong the evaluation...this is a great work!!!!!

Activity Score 140
thelionaspirant's picture

Brilliant. Love it.

Activity Score 143
Copywriter's picture

He use KISS( Keep It Simple, Stupid) method. Hehehe
Activity Score 4
The Next Academy
panasit's picture

I like it a lot.

Activity Score 687

--good idea is enemy of great idea

Totto's picture

succint,intelligent,communicating.mebe not award winning..soWHAT?

Activity Score 685
Copywriter |

Intelligent ads are the need of the hour.

but_why's picture

Simple. Like it.

Activity Score 280
baz's picture

Brutal simplicity of thought.
Correct me if i’m wrong, but my clients would love it if a reader was to turn the page back for another look at their product.
Reminds me a bit of the Economist style of advertising.

Activity Score 67
Art Director |


crappywriter's picture

i agree 100% percnt wth baz....can't turn d pg here...can barely wanna's brilliant. dis is brilliant piece of copywrite stuffs...this shud go to books.

Activity Score 7
Roop Communication |

Guest's picture

I loved it.