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Sweet

Campaign
Agency Network: 
Published/Aired: 
May 2008

Description

Print advertisement created by Invent Propaganda, Brazil for Fetish, within the category: Retail Services.

Advertising Agency: Invent Propaganda, Brazil
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A.G. Pennypacker's picture

Nice art direction on this campaign but I'm unclear as to what is going on here conceptually.

A.G. Pennypacker
Activity Score 607
I'm a full-time somebody at a world-wide agency and a wealthy American industrialist looking to open a silver mine in the mountains of Peru.
soojay's picture

It's an idea about choice. Lick your lips at a tasty piece of cake (boring) or a hunky guy (spicier). It suffers in the art direction.

soojay
Activity Score 35
Neil Levy's picture

neil levy
same comment i wrote on the other ad. fix the typo. change "IS" to "IT'S"

Neil Levy
Activity Score 314
Copywriter |

neil levy

theanc's picture

I liked the concept. The solution is a bit old (options) but the whole thing is great. Good art direction and type (except from the mistake).

http://augustocorreia.carbonmade.com

theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

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