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Lobster

Campaign
Agency Network: 
Published/Aired: 
August 2009

Description

Print advertisement created by Ogilvy, South Korea for Festal, within the category: Pharmaceutical.

Caption

For fast stomach relief.

Advertising Agency: Diamond Ogilvy, Seoul, South Korea
Chief Creative Officer: Wain Choi
Creative Director: Jieun Kang
Art Directors: Jongok Shin, Seungmin Jang
Illustrators: Jinwoo Kwon, Hyunkyu Kim
Copywriter: Jaehoon Shoi
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bubblestheclownfish's picture

If this brand is a digestive aid, it works. Simple.

If it's an antacid, it fails.

bubblestheclownfish
Activity Score 614
Creative Director
Guest's picture

ya existe

Guest
Guest's picture

noo. copia

Guest
sirvan's picture

Enough w/ the digestion ads already.

Seriously, what else can we do w/ food or symbols of food to indicate they've gone through your bowels correctly?

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

ivan's picture

I know what you're saying, but if you got a product to sell, you got to sell it. You can't choose your clients most of the time.

ivan
Creative Director at Ads of the World
pink's picture

what's this medicine use for?

pink
Activity Score 21
dentsu.vn
KESHAV's picture

good ad

KESHAV
Activity Score 149
Creative Director at rediffusion-yr
Vincent.Lu's picture

not so good.

Vincent.Lu
Activity Score 8
patUDAY's picture

Good.I like it.

patUDAY
Activity Score 436
Creative Director at Salt Solutions |

UDAYpatwardhan@+91 22 98206 54722

Guest's picture

Wasn'it better to show really heavy meals or junk food?

Guest
everartz's picture

agreed...

everartz
Activity Score 7613
Art Director |

| everartz |

Guest's picture

the paper wasnt necessary. just the lobster would do fine.

Guest
Dev Kumar's picture

Quite interesting.

Dev Kumar
Activity Score 834
Copywriter at Mumbai
just write's picture

this is interesting and nice...

just write
Activity Score 651
Copywriter at Banyantree communications
matks's picture

Symbolic, and quite good. OTC ads can prove tricky sometimes, this one does its job.

matks
Activity Score 476
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