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Chicken

Campaign
Agency Network: 
Published/Aired: 
August 2009

Description

Print advertisement created by Ogilvy, South Korea for Festal, within the category: Pharmaceutical.

Caption

For fast stomach relief.

Advertising Agency: Diamond Ogilvy, Seoul, South Korea
Chief Creative Officer: Wain Choi
Creative Director: Jieun Kang
Art Directors: Jongok Shin, Seungmin Jang
Illustrators: Jinwoo Kwon, Hyunkyu Kim
Copywriter: Jaehoon Shoi
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Neatonido's picture

It is a great idea, I just wish the campaign wasn't just the one though 3 times.

Neatonido
Activity Score 78
Copywriter at Launch Agency
Guest's picture

muy parecido a lo que se ha hecho ultimamente

Guest
federo's picture

Nice approach. But I a little tired of kinda "jokes".

I think if you have the opportunity to work for this kind of product, you may think
about real stuff and real advantages. But, well, I´m nobody to criticize.

federo
Activity Score 781
advertising agency
Guest's picture

then don't criticize

Guest
federo's picture

you are guest. probably author of this piece, but guest.

federo
Activity Score 781
advertising agency
Guest's picture

Brilliant piece. Somehow think that the copy " For fast stomach relief" to be visible for it to work. :)

Guest
Oussama Black Knight's picture

I like the whole ad campaign, but as federo said, if they showed real stuffs, so it can be better

Oussama Black Knight
Activity Score 98
Casablanca |

Inspiration exists, but it has to find us working

Chopper's picture

Stomach is still full.
Better for dentures.

Chopper
Activity Score 1015
Guest's picture

gives me acid reflux.

Guest
Guest's picture

^^ good

Guest
Guest's picture

Congratulations. Cannes material...of 2003. You can look it up. it's silver Lion for Leo Burnett São Paulo.

Guest
Guest's picture

i saw the same idea in Thailand

Guest
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