Comments (13)

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erhanali's picture
Activity Score 368

The line has no relation with whats shown here. Very nice ilusturation by the way.

"Everyday is one short life"

supersupergirl's picture
Activity Score 294

the look is nice but what are they saying and whats the connection?

adrianapr's picture
Activity Score 1254

oh yes it does have a connection.
these are ads for a gym, so the lines are saying you gotta be in shape, with muscles, etc.
(if your belly is so big it touches the wheel you better have a ferrari, otherwise you're f***** cause chicks won't look at you).
they joke about axe ads (women won't attack you because of your deodorant), and the narcisit line, that is the best one, makes a strong promise.

i love this campaign, impecable art direction, very good lines, nice, original and fresh way to advertise a gym. KUDOS.

Calibarak's picture
Activity Score 302

Hot, hot air

bara bara baez's picture
bara bara baez
Activity Score 148

What's the connection with your armpit not smelling yourself? You can't smell it but you wish I haven't done this but smell your armit can't you?

Tincho's picture
Activity Score 1093

Are you trying to speak in english?? I never get what you say.
You seem angry for something always but I cant understand your comments.

Anyway, I like the campaign but IMHO the art direction is a bit strange . I mean, the illustrations looks like ghosts or something, but maybe they wanted to represent the muscles fibers, I dont know.

Nice lines.

adrianapr's picture
Activity Score 1254

he thinks he's funny, tincho. actually he's getting quite boring, but he thinks he's funny.

Mr.Top's picture
Activity Score 728

Is just nice graphic style.... I dont even get what the product is and about the message.... is there any message? This whole thing is non sense.

pepaaa's picture
Activity Score 69

there is a mistake on the should be, "...(unless you have a ferrari."

adrianapr's picture
Activity Score 1254

i must declare it's one of my favorite campaigns these last days.
the more i see it, the more i like it.
kudos brazil.

Adcritic10-10's picture
Activity Score 124

I assume you have a really bad taste for advertising then.

tantrik_indian's picture
Activity Score 953

Ivan, one of the reason why people don't get to the heart of an ad displayed here is because we don't know what the product (brand) is / what the product does. Perhaps the title of the ad should have brand name as well as a short description of what the product is or does. This could help people appreciate ads displayed here better. Just a suggestion :P

~~be cool eh!~~

~~this paranoid survived!~~

Adcritic10-10's picture
Activity Score 124

the illustration doesn't match the headlines. Poorly executed.