Agency Network: 
April 2009

Print advertisment created by Euro RSCG, Italy for Ferrarelle, within the category: Non-Alcoholic Drinks.

The king’s cook and the water’s spell.
A long time ago, in a faraway land, there flowed a very special water which inspired wonder in those who drank it. One day the king's cook arrived on his travels around the world in search of a unique water. He tasted it and was enchanted. The delicate bubbles teased the tip of his tongue with their lively taste. "Who performed this miracle?", he asked in amazement. "Nature", answered the inhabitants of the land in unison. The cook thought the king should definitely try this wonder. But how? The cook remembered that the most precious things are all protected behind glass. Without wasting time, he put the water in a bottle to conserve all its properties, and quickly returned to court. He called the best glassblowers to make him the finest bottles; the only ones suitable for bottling his water and conserving its properties. The king was very impressed with the gift and made him the chief court cook. Today the spell of that unique water can still be cast. Just go to the finest restaurants and say the magical word written on the label: Ferrarelle.
The amazing thing is that it's a true story.

Advertising Agency: Euro RSCG, Milan, Italy
Creative Director: Dario Villa, Erick Loi
Art Director: Isabella Musacchia
Copywriter: Anna Triolo
Illustrator: Sergio Mora
Photographer: LSD

Comments (7)

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funky_frogii's picture
Activity Score 2538

art is coool

Infected by a virus called CREATIVE | "And ya I Love Everything" |

alexander_bickov's picture
Activity Score 3279

Nice illustration

raghavendra's picture
Activity Score 232

like the copy, well written

Vincenzo Garzillo's picture
Vincenzo Garzillo
Activity Score 4

Errata Corrige:

Art Director: Luca Ghilino

Copywriter: Vincenzo Garzillo

Illustrator: Nouar Boldy

brandingworthspreading's picture
Activity Score 648

It should be a tv campign. Both the illustration and the copy are nice, but not many people will actually pay attention.

xcreativity's picture
Activity Score 2374

good illustration

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ZaboZaboZabo's picture
Activity Score 593

Boring. Nice illustration.