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Black Cat Whisky

Campaign
Agency Network: 
Published/Aired: 
September 2009

Description

Print advertisement created by FCB, Portugal for FERN, within the category: Public Interest, NGO.

Caption

Alcohol still is the leading cause of bad luck in our roads. Don't drink and drive.

Advertising Agency: DraftFCB, Lisbon, Portugal
Creative Directors: Duarte Pinheiro de Melo, Luis Silva Dias
Art Director: Bruno Mota
Copywriter: Marcos Drummond
Illustrator: Bruno Mota
Photographer: Rui Carvalho
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Marlus Lau's picture

"...the cause of bad luck on our roads..."

well....for a dont-drink-and-drive campaign it's quite different.

I like it.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
kergu's picture

yeah is different but...dont sure if is correct to leave the message to the ¨luck¨...

kergu
Activity Score 6795
Hibon's picture

I think this is not very clear for consumers... although i love the idea because i'm on the business.

Hibon
Activity Score 3734

Simple ideas are the best !

talkingisfree's picture

nice

talkingisfree
Activity Score 2712
Art Director
rolling.stone's picture

not very strong

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

slip's picture

nice.

slip
Activity Score 919
designer |

SJB

chris myles's picture

Association with the black cat thing is very good and how they combine with the proposal is clever.

chris myles
Activity Score 429
Napier University
gravity's picture

the ad is well designed but not strong enough.

drinking and driving is not a bad luck, it's simply stupid.

gravity
Activity Score 181
Art Director at Sistemsensin
paumarques's picture

diferent. suficient per impactar.

paumarques
Activity Score 1312
Copywriter |

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

noj's picture

good idea good art good message good ad
i love it
Good luck:)

noj
Activity Score 86
Art Director
Tommy G.'s picture

weak

Tommy G.
Activity Score 897
Graphic Designer at Job seeking
sandhya rao's picture

i did'nt like it at all...what are they saying??? to buy it??? only those whose horoscope is good (they'll have luck)

sandhya rao
Activity Score 217
india
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