Wavy Signature

Agency Network: 
July 2012

Print advertisment created by Saatchi & Saatchi, Ecuador for Fermofive, within the category: Health.

Don't inherit your dad's identity

Advertising Agency: Publicitas Saatchi & Saatchi Guayaquil, Ecuador
General Creative Director: Mariano Ponzano
Art Directors: Andrés Acosta, Mariano Ponzano
Copywriter: Leandro Lavizzari
Photographer: Bruno Bacigalupo

Comments (8)

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lezy's picture
Activity Score 377

if its hair than only this one frm the series seems more like it and blends in completely wid the signature...
if some one cud explain the product being advertised...

Black Hour's picture
Black Hour
Activity Score 368

I guess it's an anti hair fall product

Aitor Borras's picture
Aitor Borras
Activity Score 245

Muy buena. Un buen isight representado de manera frecsa, clara y nueva. Muchas felicidades chicos! (Menos mal que mi padre aún conserva su cabellera)

Creative Director.

MindDrift's picture
Activity Score 1170

It's a signature in the shape of a hair, which belongs to the father who has hair loss problems, but thanks to Fermofive, the son doesn't have to inherit his father's hair loss problem.
Talk about simplicity :)

robthelad's picture
Activity Score 120

My Father's identity is not based upon his appearance, I'd like to inherit that.

andylefty's picture
Activity Score 4535


adgoodie's picture
Activity Score 192

Ummm.....hasn't it been proven that losing your hair is based on the MOTHER'S father?

DesignDine's picture
Activity Score 1313

Well done!