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Wavy Signature

Campaign
Agency Network: 
Published/Aired: 
July 2012

Description

Print advertisement created by Saatchi & Saatchi, Ecuador for Fermofive, within the category: Health.

Caption

Don't inherit your dad's identity

Advertising Agency: Publicitas Saatchi & Saatchi Guayaquil, Ecuador
General Creative Director: Mariano Ponzano
Art Directors: Andrés Acosta, Mariano Ponzano
Copywriter: Leandro Lavizzari
Photographer: Bruno Bacigalupo
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lezy's picture

if its hair than only this one frm the series seems more like it and blends in completely wid the signature...
if some one cud explain the product being advertised...

lezy
Activity Score 377
Black Hour's picture

I guess it's an anti hair fall product

Black Hour
Activity Score 368
Aitor Borras's picture

Muy buena. Un buen isight representado de manera frecsa, clara y nueva. Muchas felicidades chicos! (Menos mal que mi padre aún conserva su cabellera)

Aitor Borras
Activity Score 245
Creative Director at ROAD Publicidad |

Creative Director. www.aitorborras.com

MindDrift's picture

It's a signature in the shape of a hair, which belongs to the father who has hair loss problems, but thanks to Fermofive, the son doesn't have to inherit his father's hair loss problem.
Talk about simplicity :)

MindDrift
Activity Score 1170
Graphic Designer
robthelad's picture

My Father's identity is not based upon his appearance, I'd like to inherit that.

robthelad
Activity Score 120
Copywriter at Mobious Ltd & Rare Bit Ltd
andylefty's picture

stretch.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
adgoodie's picture

Ummm.....hasn't it been proven that losing your hair is based on the MOTHER'S father?

adgoodie
Activity Score 194
Copywriter
DesignDine's picture

Well done!

DesignDine
Activity Score 1313
Art Director at UK |

http://designdine.co.uk

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