Aid them, Stethoscope

Agency Network: 
July 2012

Novartis wanted to communicate with the mothers the importance of having Fenistil as a first aid kit for any mild skin irritation like the one caused by mosquitos. They wanted to take the emotional platform to show how children suffer from mosquito bites, so we took it all the way to show how this can be reflected even in when they play with there toys.

Print advertisment created by Ogilvy, Egypt for Fenistil, within the category: Pharmaceutical.

Aid them from mosquitos bites. Fenistil...touch of calm.

Advertising Agency: Memac Ogilvy, Cairo, Egypt
Creatives: Michael Habib, Khaled El-Sherbiny, Bassem Fahmy
Art Director: Michael Habib
Copywriter: Khaled El-Sherbiny
Photographer: Sameh Wassif
Retoucher: Hany Atef
Account Director: Mohsen Farid
Senior Account Executive: Noha Rashid

Comments (3)

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Highest Rated

monte kelos's picture
monte kelos
Activity Score 205


morse's picture
Activity Score 18024

Little bland, but I appreciate the art direction.

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ItMatters's picture
Activity Score 2167


monte kelos's picture
monte kelos
Activity Score 205