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Aid them, Ambulance

Campaign
Agency Network: 
Published/Aired: 
July 2012

Description

Novartis wanted to communicate with the mothers the importance of having Fenistil as a first aid kit for any mild skin irritation like the one caused by mosquitos. They wanted to take the emotional platform to show how children suffer from mosquito bites, so we took it all the way to show how this can be reflected even in when they play with there toys.

Print advertisement created by Ogilvy, Egypt for Fenistil, within the category: Pharmaceutical.

Caption

Aid them from mosquitos bites. Fenistil...touch of calm.

Advertising Agency: Memac Ogilvy, Cairo, Egypt
Creatives: Michael Habib, Khaled El-Sherbiny, Bassem Fahmy
Art Director: Michael Habib
Copywriter: Khaled El-Sherbiny
Photographer: Sameh Wassif
Retoucher: Hany Atef
Account Director: Mohsen Farid
Senior Account Executive: Noha Rashid
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ItMatters's picture

This one is nicer.

ItMatters
Activity Score 2167
tamer samy's picture

Simple and nice..

tamer samy
Activity Score 681
Photographer at LEAP STUDIOS |

TAMER SAMY
www.leapstudios.net

chiflete comunic's picture

good and special for the category.

chiflete comunic
Activity Score 91
Other
monte kelos's picture

good.

monte kelos
Activity Score 205
Art Director
bryananthony's picture

We must take care of our children by using the first-aid kit for their health and nutrients they provided. The mosquito can cause dengue fever and there's a possibility that you'll be die so careful.

bryananthony
Activity Score 2
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