Global warming

Agency Network: 
September 2008

Print advertisment created by Publicis, Romania for Fender, within the category: Other.

Advertising Agency: Publicis, Romania

Comments (15)

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Mathias's picture
Activity Score 59

Like it. Love the retro style.

JC Carvalho's picture
JC Carvalho
Activity Score 152

Hell yeah!!

snolet's picture
Activity Score 104

very very very nice art...

sloppy4's picture
Activity Score 1492

the structure of the headlines, namely the use of "this" is right out of 1990.

Don Draper's picture
Don Draper
Activity Score 144

These headlines really are not very good. The prominent use of words like "this" and "these" is a sure sign of an amateur and an absolute no-no!


elitistjerk's picture
Activity Score 54

Yes, Don, that's because advertising agencies didn't exist only in the United States, can you actually believe there's life outside of it? And that the headlines get, shock, lost in translation?

Don Draper's picture
Don Draper
Activity Score 144

Like these ads, sometimes the world is imperfect. And then again, sometimes we get lucky and people manage to come up with the perfect screen name for themselves. But I digress...your suggestion that these ads lost something in translation is ridiculous. Even if that were true it's no excuse! Advertising is meant to communicate a specific and clear message. If it gets lost in translation what's the point? You've accomplished nothing, possibly pissed-off your audience, and just wasted the clients money haven't you? Now I don't believe it applies here, but if cultural or language differences prevent an idea from coming across EXACTLY as intended, then you probably shouldn't be running that ad, to that audience.

Rafael Lago's picture
Rafael Lago
Activity Score 34

Ridiculous is to believe every language works the same way. I can't speak Romanian but I'm sure translations can mess with any copy. And believe me, there are costumers around the the who aren't English speakers. So cultural and language differences DO prevent ideas from coming across EXACTLY as intended. Anyway you got the message so the ad worked. Besides that, the art is just great. Congratulations guys!

nemesis's picture
Activity Score 765

This is the best one of the lot.

Finamerican's picture
Activity Score 49

The boobs are a bit much. No pub short of Playboy would run it in the US.

seniorcutterplotter's picture
Activity Score 112

I think these ads (see, comin' from the 90's again) are just good in their imperfection. Now, seriously, not being a native English speaker myself, I'm curious. What would you suggest for the headlines Don?

seniorcutterplotter's picture
Activity Score 112

Just getting things straight here - I have nothing to do with the creative team, I'm not even from Romania. I'm just an observer, hoping I'll learn something here.

CromeVega's picture
Activity Score 6

Love this work.

manu adithya's picture
manu adithya
Activity Score 82

good art........

Zeus's picture
Activity Score 906

Go Hendrix!!!
I love this art direction! GREAT AD...congratz