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ripster's picture

hey dick, do you approve this ad?

i believe i have seen something very very similiar in the exhibition forum recently, either wonderbra, penis pills or axe.

well pretty lame
The axe effect for bi males and females?

ripster
Activity Score 152
Other
Dick Huges's picture

My name is Dick Huges and I do not approve this ad. This ad wouldnt sell a single Axe or anything. Sorry no internets for your advertising.

Dick Huges
Activity Score 937
Copywriter
liar's picture

Dick has somehow become the judge of this site. But we still don't know how he award the internet.

liar
Activity Score 384
Other
Davosk's picture

I don't always agree with Dickie boy but today I do. Very lazy work for Axe.

Davosk
Activity Score 4815
Art Director
Ney Frances's picture

hahahaha! to be bi is the new trend?

Ney Frances
Activity Score 660
Copywriter |

is there life before death?

Minimum's picture

EMO taking over the world!!! AArrgh

Minimum
Activity Score 1430
Graphic Designer |

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

Sick-of-adS's picture

bullshit... very weak and naive thinking... this is not a front page ad at all. yet i've seen a lot better in the forum too.

I don't know what is the criteria anymore!!!!!

Sick-of-adS
Activity Score 250
Art Director
Mtl Dave's picture

I think this is great. Male in females... This is relevent. That's what AXE is all about.

Mtl Dave
Activity Score 274
Other
Killer Kowalski's picture

I agree.

Killer Kowalski
Activity Score 394
Copywriter
leinad's picture

No. I don`t agree. This is what the MANKIND is all about.

leinad
Activity Score 30
Copywriter
fersvax's picture

Too 90's, and the "Arial" (not even Helvetica, Helvetica ROCKS!!!!!) is too plain.

fersvax
Activity Score 1239
Art Director |

FER.

addyhoch10's picture

this actually IS helvetica 55 roman, not arial (see the 'a')

i think this is a bad ad that tries to be simple by any means.

addyhoch10
Activity Score 2592
Art Director
Boony wants a beer's picture

Read and learn:

http://www.ms-studio.com/articlesarialsid.html

That was to fersvax by the way.

Boony wants a beer
Activity Score 380
Art Director
fersvax's picture

Thank you, teacher!!!

fersvax
Activity Score 1239
Art Director |

FER.

drizae's picture

Ooh. There's Male IN females. I thought it was a male surrounded by females. I'm slow and cynical this morning. I think this ad is OK.

drizae
Activity Score 503
Copywriter |

Fail Harder.

msred's picture

see i actually saw it a bit further than THAT.

I actually thought it was something sexual like men inside of females........ ????

THATS the AXE effect? I just have a dirty mind or something.

Anyway, made everyone think.

msred
Activity Score 491
Graphic Designer
kc_brock's picture

this is what i thought when i saw it in archive. if you're a male and you wear axe, you'll get inside the females.

nice & simple message.

very cool.

kc_brock
Activity Score 703
Art Director |

rd

ming the merciless's picture

It works both ways. It's ok.

ming the merciless
Activity Score 190
Copywriter
Joseph Campbell's picture

Great. Use Axe and you'll be surrounded by fes. Fes are deadly. Stay away from them.

We'll reconvene at 10.

Joseph Campbell
Activity Score 190
Creative Director |

------

I've decided I hate signatures.

JPWrites's picture

Well, just don't wear Axe and you'll have no problem Joseph

JPWrites
Activity Score 238
Copywriter
JPWrites's picture

Good ad - makes you work the message out for yourself. I like.

JPWrites
Activity Score 238
Copywriter
addyong's picture

For gays??

addyong
Activity Score 155
Art Director |

Give Me a Hell Yeah!!!

msred's picture

LOL HEEEELLL YEEEEEEAAAA

msred
Activity Score 491
Graphic Designer
adcook's picture

Bad stuff Lowe, think again.

adcook
Activity Score 156
Other
ozone's picture

Hey Dick & Sick-o how do you become a judge, when you dont know what the ad says? Man if you don't understand insights don't comment cos it look a bit stupid. I understand the ad is not a front pager but its ok. By the way the ad looks familiar.

ozone
Activity Score 14
Art Director
Scam Detector's picture

When you are male you have females all around you, with Axe.

Great ad. Very clever and straight to the point.

Scam Detector
Activity Score 1048
General Manager
A. J. SMITH's picture

It is pap, I really don't like such lazy copywriting/art direction, let alone when its combined in the same visual.

1/10

A. J. SMITH
Activity Score 2822
Guest's picture

Makes me imagine a man wrapped by women. Not a bad point. But the technique, and specially the font is disappointing.

Guest
SAM75's picture

Makes me imagine a man wrapped by women. Not a bad point. But the technique, and specially the font is disappointing.

SAM75
Activity Score 220
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