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Terrorist Attack

Campaign
Agency Network: 
Published/Aired: 
September 2010

Description

Print advertisement created by The Vidal Partnership, United States for FEMA, within the category: Public Interest, NGO.

Caption

Preparing today reduces the effects of a disaster tomorrow.

Advertising Agency: Vidal Partnership, New York, USA
Creative Directors: Javier Fuentes, Alvaro Ramos
Copywriters: Javier Fuentes, Alvaro Ramos
Art Directors: Barbara Graetzer, Alvaro Ramos
Digital Retouch: Zerone NY
Photographer: Stock
Additional credits: ECD Paco Olavarrieta, Mauricio Galván
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Guest's picture

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Guest
jackmancer2017's picture

Yes but the house is still a complete rubbish.

jackmancer2017
Billoughsby's picture

Ouch. Good point, Jack.

A specimen of big cgi special effects ad. That's it's only distinction, such as it is.

Billoughsby
Activity Score 5144
Art Director |

That's it.

HappyHour's picture

But the "PLAN" part is still intact, leading you to realize that if there was more "planning" (which the ad proposes), there would be less rubble and more still standing. Nothing mind blowing but works for me.

HappyHour
Activity Score 2381
Billoughsby's picture

Ouch. Good point, Happy Hour.

Billoughsby
Activity Score 5144
Art Director |

That's it.

Guest's picture

Agree with happy hour. It also says "reduces the effects" which explains why there's only part f the house still intact.
Also, works better for Out door than for Print in my opinion.

Guest
CuriousPencil's picture

Find that the windows make it really difficult to read 'Plan' - at first I thought it was 'Plea'.

CuriousPencil
Activity Score 4225
Copywriter
Guest's picture

The other executions are easier to read

Guest
CuriousPencil's picture

I saw, still doesn't excuse the illegibility of this one.

CuriousPencil
Activity Score 4225
Copywriter
Cheerriiee's picture

Agree Curious, i read the same as you!

Cheerriiee
Activity Score 952
Graphic Designer
Guest's picture

Disagree with Happy Hour. To me it says that despite the PLAN, the building is destroyed. You want to associate FEMA with good things, not bad things, so the visual message goes against what you're trying to accomplish. Not sure who approved this but they should probably be fired.

Guest
Guest's picture

I think you're taking it a bit far and not understanding the ad as a whole piece (Image+copy). To me this ad is associating FEMA with "Planning makes a difference", which is an honest message coming from them. We all know nobody is 100% safe when it comes to an earthquake or any other big disaster.

Guest
Billoughsby's picture

Ouch. Good point, Guest.

I say fire everybody in any way connected with FEMA.

Billoughsby
Activity Score 5144
Art Director |

That's it.

S.tefan's picture

Good Answer Curious!
but great art work ;)

S.tefan
Activity Score 117
Willem de Kooning Academy |

http://www.stefanapswoude.nl

Boxey's picture

I guess their plan included misspelling "consequences."

Boxey
Activity Score 8879
Melaleuca In-House
CuriousPencil's picture

They must've corrected it on this one. But *can* you *reduce* consequences in the first place? Unless you plan to make consequence soup, I don't think so.

CuriousPencil
Activity Score 4225
Copywriter
Dzsoi's picture

I'm sorry but i am with Jack Mancer. This is still a disaster, and some remaining bricks and windows are pretty thin consolation. If it wasn't for glass, I would say: I can wipe my ass with them... Plans offered here are not reassuring at all with this outcome.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
Guest's picture

Great! Congratulations!!

Guest
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